mix of pluralist,postmodernist and marxist views on media Flashcards
what do pluralists suggest exists in society and media
There is no dominant ruling class, but many competing groups with different interests and they are all represented in the media
what do marxists think on the topic of media diversity
The owners of the media aim to spread ideas (the dominant ideology) which justifies the power of the ruling class.–False class conciousness
what are marxist views on the topic of state controls
owners of the media, like newspaper owners have direct control of the content of the media and they can and do interfere with the media content
what are marxist views on media proffesionalism
journalists depend for their jobs on supporting the interests of the owners.
The reports they write are biased.They censor the reports to avoid criticism of interests of the ruling class.they do not challenge the status quo
what is the marxist view on public service broadcasting
media managers have little choice other than to run the media within the boundaries set by the owners.
What is the name of the approach Marxists take and what does this mean
The approach is called the manipulative approach and millibamd says
The media is an instrument through which the ruling class is able to manipulate media content and media audiences in its own interests
what does james whale say
media owners have global problem of trade investment to occupy their minds so do not have the time to think about the day to day running of their media business
what is pluralist view on media diversity
pluralists argue the range of media products available is extremely diverse and as a result all points of view are catered
therefore, it is not biased as all views are accounted for. the media mirrors what the audience see as important to earn the most money
what is pluralist view on the main public service broadcaster in the UK
a significant share of the media in the UK is taken by public service broadcasters and controlled by the state
BBC is controlled by the state and this outweighs the bias of the public sector
what is pluralist view on state controls
pluralists argue that the media is restricted by state controls. some societies have banned certain media in order to reduce dominant viewpoints
what is pluralist view on media professionalism
pluralists stress professionalism of journalists and editors and they argue they would never compromise their independence and have too much integrity to be bias.
what is do pluralists say the media has a strong tradition of
pluralists also point out that the media have a strong tradition of investigative journalism which has targeted those in power.in recent times e.g. dominic cummings travelling during lockdown.
what is the postmodernist view on media saturation
postmodernists argue that society has become media saturated,.They argue that as a result popular culture now shapes our identity rather than family,community,gender,or class
what is the postmodernist view on consumption
the media shapes our consumption as we now have a greater choice and global influences.
what is the postmodernist view on how media affects identity
they argue the media defines our identity and lifestyle and determines how we think and feel about ourselves.We can pick and mix parts of the media to shape our sense of self
