Sun Center Dubai

Question 1

what makes SunCenter Dubai so special

Answer 1

Seamless integration of deluxe hotel rooms and suites, immersive entertainment options, fine dining, meeting spaces, state-of-the-art educational facilities and specialty retail outlets.At the same time, it offers a real insight and behind-the-scenes look at the magic of filmmaking.

Question 2

What is the cost of the SunCenter, and includes in it?

Answer 2

The SunCenter Dubai real estate development project is currently estimated to cost approximately $798 million USD and will contain five main components: (1) An Indoor Theme Park Attraction, (2) a Four-Star Resort Hotel, (3) Outdoor Retail, Dining & Entertainment Plaza, (4) Movie Studio Production Facilities, and (5) a Film Academy.

Question 3

What is the overview of the global-themed attractions so far?

Answer 3

Increase in visitors from 5 to 7 % of the global population. 476 - 503 M people.

Question 4

What contributes to the increased number of travellers or visitors worldwide?

Answer 4

Rising middle-class wealth has increased the popularity and profitability of the industry.

Question 5

What is the USP of SunCenter Theme Park?

Answer 5

Location, just 8-15 minutes from the airport, Deira Islands, consisting of four interconnected man-made islands, covers a total area of approximately 15.8 square kilometers. Strategic location.

Question 6

What is the target market of SunCenter?

Answer 6

Targeting the mid and low-Dubai population and international visitors.

Question 7

Who created the SunCenter Concept?

Answer 7

It’s a concept developed in collaboration with world-class themed content planning and design firms.

Question 8

How big is The SunCenter?

Answer 8

300,000 square feet

Question 9

What are rides, exhibits and entertainment included in this project?

Answer 9

Red carpet style entry• Multi-screen presentations & immersive shows• Special effects elements• Dark rides• Bollywood/ Cultural Attractions• 4-D & Flying Theaters• Back-Lot Streetscapes• Live performances• Thrill rides• Retail, dining, and photo opportunities• Augmented & Virtual Reality• Holograms

Question 10

What are the available markets?

Answer 10

residents within a 2-hour drive of the City of Dubai and tourists over night) markets,

Question 11

What is the population in UAE and in Dubai?

Answer 11

UAE around 9.8 million. Dubai 3.2 in 2019 and an additional 1 million temp. present individuals. Out of only 11.48% represents Emiratis.

Question 12

Dubai Statistic?

Answer 12

the UAE is the largest wealth market in the Middle East and the 26th largest worldwide.Overall, the amount of assets held by all individuals living in the UAE is pegged at $925 billion, which means that the average person has approximately $99,000 in private wealth.

Question 13

Statistic on Tourism

Answer 13

2018 Overnight Visitors: 15.92 million Targeted 2025 Visitors: 23-25 million Average Length of Stay: 3.5 nights Average Spend per Visitor: 1,884 USDRetaining 4th position for international overnight visitors and top-ranked spend by overnight international visitors of $30 billion the busiest international airport in the world with a total of 89.1 million passengers in 2018.

Question 14

What marketing strategy does Disney use?

Answer 14

Disney has found continued success over the decades is because they have found a way to appeal to all age ranges and demographics with their content.

Question 15

What are the selected key comparables for SunCenter?

Answer 15

• Dubai Parks & Resorts• Aquaventure Waterpark• IMG Worlds of Adventure• Ferrari World Abu Dhabi• Warner Brothers World Abu Dhabi

Question 16

Attendance Origins & Penetration Rates for SunCenter?

Answer 16

Resident 60% = 9.6 mio Penetration 17%Tourist 40% = 15.92 (2018) Penetration 7%Weight distribution of visitors

Question 17

How Disney uses digital marketing strategy successfully?

Answer 17

Social Media Strategy of DisneyApart from the daily posts, Disney’s social media strategy involves sharing content that will engage the followers and make them comment on the posts. Disney also aims to keep its fans engaged by sharing content strategically for different types of audiences.

Question 18

How could SunCenter use direct marketing?

Answer 18

Direct selling involves direct communication with other companies to explore different opportunities offered by SunCenter. Sponsorship is another part of this marketing mix.SunCenter spreads over an extensive area of 300000 square feet. Let us take you on a trip to this fully immersive, entertainment park.

Question 19

What should be SunCenter pricing strategy?

Answer 19

We should use a market-driven pricing strategy with prices based on popular industry standards. Meanwhile, the value-based pricing strategy is applied to various products.

Question 20

Is the 53.5 Ebitda is possible?

Answer 20

I think the promoters of development projects over-state the potential profits, either through an overestimation of the income or understating the operating costs, or both.The majority of the attractions achieve EBITDA margins of between 10 and 40 percent, with an average of 22 percent.Mostly, plans are over-optimistic, have little relationship to the size of the markets or demand levels, and do not reflect industry performance benchmarks. (can’t achieve forecast)

Question 21

P&L of 2026

Answer 21

Gross revenues (2026) at 85.6 million USD. Total Expenses 35.5 mio.• Gross operating profit = 50.1 million USD, 58.5% of gross revenues• Reinvestment and Replacement Reserve = 4.3 , equal to 5 percent of gross revenues• EBITDA = 45.8 million USD, equal to 53.5 percent of gross revenues

Question 22

Hospitality outlook for 2023?

Answer 22

Dubai saw a surge in performance during the first quarter of 2023. Average occupancy during the January-March period stood at 83 percent, making it one of the highest in the world and almost on par with the 84 percent occupancy recorded in Q1 2019 before the Covid-19 pandemic. This is despite the fact that DUBAI has more hotels & hotel rooms than before.

Question 23

What is occupancy percentage multiplied by ADR?

Answer 23

REVPAR

Question 24

SunCenter Hotel Revenue?

Answer 24

SunCenter Dubai Hotel recommendations based on findings:• 250 key hotel• 20,000 square feet of conference space• 4-star• Dual Branded• Assumed occupancy of 72% upon stabilization• ADR of 250 USD upon stabilization• RevPAR 180 USD upon stabilization

Question 25

Why Cap rate is high?

Answer 25

The capitalization rate, typically just called the cap rate, is the ratio of Net Operating Income (NOI) to the property asset value assuming the property is purchased on cash not on loan. Need to check on this.

Question 26

Initials RDE stands for what? What is the area dedicated for this purpose and what contains in this?

Answer 26

Retail, Dining, and Entertainment.150,000 square foot covered outdoor RDE with a separate gate, adjacent to the hotel and studio attraction concepts.The preliminary plans include:- Amphitheater/Live Entertainment Venue - Water Fountain Show- Rides- Retail & Dining- Exclusive Beach Club

Question 27

The retail and wholesale sector is the biggest single contributor to Dubai’s economy?

Answer 27

The retail and wholesale sector is the biggest single contributor to Dubai’s economy. The market’s ecosystem is driven for the most part by the franchise model, which integrates global brands and privately owned family firms to represent their interests in the country and region.

Question 28

What is the difference between a TV series and a feature film?

Answer 28

TV episodes are either 30 minutes or 60 minutes long with commercial breaks, while feature films are at least 90 minutes long. 2. TV shows have different narrative structures. A movie has a clear beginning, middle, and end, while TV shows are episodic and allow for multiple beginnings, middles, and ends.2

Question 29

What does SFX mean?

Answer 29

Special effects

Question 30

Who struck the right balance in Theme Park Business?

Answer 30

Warner Bros, we got something right in Abu Dhabi because it caters to residents. We have annual passes and actually use them often. Tourists are a bonus. Mostly, plans are over-optimistic, have little relationship to the size of the markets or demand levels, and do not reflect industry performance benchmarks. This may not stop them from getting funded and built ( can't deliver on the forecast)Sounds like Dubai Parks hired some consultants who unsurprisingly overpromised.... Nothing new for Dubai.

Question 31

Customers’ Perception of SunCenter What did you expect when you first heard Action Aquapark? What do you associate the name with?

Answer 31

The name of the park is chosen properly because when people hear of Action Aquapark for the first time they think of fun in the water (43%). Another 20% associate the name with water action.

Question 32

How do you do the advertisments?

Answer 32

We do our adverts in the national /regional press, TV, supermarkets, hotel receptions, buses, guide books and outdoor ADs. Tour operators too, but their commissions grew more than ever. They try to take from each park 40-45% of the ticket price!!!

Question 33

Is it important to be a member of WWA?The World Waterpark Association (WWA), which was started in 1982, is an international not-for-profit that serves waterparks, aquatic venues, and spray parks.

Answer 33

It contributes to our promotion worldwide, and additionally, we will receive information on current innovations, management policies, and the latest news in the industry.

Question 34

Is there a change of the markets’ preferences the last 3-5 years? Why do people like theme parks?

Answer 34

No. People always want the same: Theme parks will always remain with fun, sun, space, and speed. People like theme parks because they offer high-adrenalin rides and slides.

Question 35

What are Theme Parks?

Answer 35

Theme parks are part of the escapist realm. Generally, people choose to visit a theme park when they would like to escape from reality or routine.But they are facing new challenges, which probably partly  could be  explained with changes in the consumers’ motivations, needs, and experiences.Companies that fail to follow the new requirements for experience will not contrive to stay in business for long.

Question 36

What are some of the challenges in managing an amusement or theme park?

Answer 36

Theme park projects must contend with ongoing operational challenges related to staffing, maintenance, and visitor management. These challenges can include everything from hiring and training employees to ensure the safety and cleanliness of the park, to managing crowds and lines during peak periods.

Question 37

What is the vision, mission, strategic goals of the company/park?

Answer 37

The most important strategic goal is to maintain and expand our market share through safety, quality, hospitality, and fun.

Question 38

Questions yo be asked;

Answer 38

What’s with the new corporate tax and financial statements?Tour operator commission is not factored in? Value-added tax, local taxes, duties, etc., must also be considered in various marketing concepts.A detailed evaluation may require further clarifications on changes since 2019.

Question 39

Define Sun Center

Answer 39

It's a perspective on themed and immersive entertainment. It's a Florida-style project on one of the man-made Deira Islands that appeals to both locals and tourists near Dubai compared to other theme parks on the outskirts.

Question 40

Dubai islands to Deira islands

Answer 40

Deira IslandsThe idea of a third Palm Island, Palm Deira, set to dwarf the other two at eight times the size of Palm Jumeirah, was introduced in 2004. However, in 2013, Nakheel shifted gears, and renamed the project to Deira Islands, opting to create four smaller, man-made islands. Late 2018 we will see the opening of Deira’s first large-scale debut, its Night Souk, the world’s largest (of course) night market with over 5,000 shops and almost 100 restaurants and cafes.If shopping indoors during a UAE summer is more your style, Deira Mall, with its retractable roof atrium and over 1,000 stores, might just be paradise. The mall will serve as the centerpiece of Deira Islands Boulevard, which will feature retail space and at least 16 residential towers. By 2020, two of the four islands will hopefully be developed and completed, with 250,000 people living on them, to boot.

Question 41

2. What is an immersive experience?

Answer 41

The perception of being surrounded by – and being a part of – a different environment than our normal day-to-day. Some three-dimensional image which appears to surround the user.

Question 42

Who Are the Top 6 Property Developers in Dubai?

Answer 42

 1. Emaar Properties · 2. Nakheel · 3. Dubai Properties · 4. Damac Properties · 5. Meraas · 6. Dubai Holding

Question 43

to what can Dubai success attributed to?

Answer 43

It can be attributed to a combination of factors, including its vast reserves of natural resources, strategic economic diversification efforts, and prudent financial management.