Online Travel Agencies

Question 1

Front

Answer 1

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Question 2

How can we profit from OTA & convert OTA guests to hotel guests?

Answer 2

We can target customers at a reasonable price that would add to our bottom line at a reasonable cost that we may have no access to otherwise.There’s a segment of the business that we can efficiently get to customers that don’t travel often, more leisure or week-end Travelers that don’t look for brand loyalty. We can access them through 3rd party intermediaries.Once we have them we engage them in ways from the stand point of our product, service, guest experience, loyalty, innovation and technology; to get them to work with the hotels directly.

Question 3

What should hotel do to convince customers to buy from them?

Answer 3

Direct relationship Better priceBetter value / better experience Points essentially worth cash Access to digital tools; digital checkinRoom selectionDigital checkinEverybody is trying to build direct relationships & loyalty incl OTA, and it’s a big challenge! We have an unbelievable contentious relationship.By engaging with Brand’s and letting us know more about you we are going to be able to customising the experience.Incrementality with all intermediaries