Channel Management Flashcards
Property Mgmt
What would hotels do if there’s no rate parity?
If there’s no mandate for rate parity. it’ll change the way hotels track and monitor the online presence; move away from Price comparison to margins and integrity of the price and brand.Years back it was easy to use yield mgmt strategy with variable selling strategy : high prices at high capacity utilization.
How does data improve quality of your work?
Data is Improving the quality of your work and ensure you drive in the right direction.
What are the advantages of centralizing and homogenizing RMS (revenue Mgmt strategy)
As a result of centralising and homogenizing RM strategies, hoteliers are looking for more automations and better efficiencies. Because of the homogenization, technology is able to deliver better results in regard to revenue Mgmt strategy.
How do we ensure independent hoteliers have tools to achieve the advantage of centralized operations
More hotels have access to technology and data ever than before, partially due to cost. On one hand we are trying to be more sophisticated to address the requirement of the centralized revenue Mgmt operation, but on the other hand independent hoteliers must have the tools to achieve the advantages centralized operations have. it’s complexed on one hand, we need to look at the simplicity and ease of use on the other hand.
What are the 4 factors of pricing in RMS?
- Rate parity across channels
- Comparing your rates and those of comp set
- Cost of distribution:
- Margin on a particular channel.
What are the two factors determine the choice of channel selection?
- Cost of distribution
- Margin
What would be an added benefit for hoteliers in Channel management?
As a technology provider, we need to accommodate the need to distribute the ancillary products that surround packaging and selling rooms.
What is an additional advantage of Channel management?
Channel Mgmt strategy to support revenue Mgmt strategy is becoming much more sophisticated. But we need to get simplistic in the way we deliver products to hotels.
How do the Channel managers ensure delivery and integration of RMS with Channel Management software?
Channel Mgmt strategy to support revenue Mgmt strategy is becoming much more sophisticated.Key aspect of the delivery and integration of this revenue management strategy is they work with pmss and channel Mgmt companies to ensure that they provide integrated delivery services to the hoteliers making operation much more efficient.
What are the main criteria to maintain visibility, rating and ranking among OTAs?
Sales volume, Availability (look to book ratio, (Conversion & Cancellation percentage
Profile Content
Rate parity among all OTAs
Guest reviews
What are the key elements for successful E-commerce?
Main purpose to be on line is exposure to OTAs, social media, Content update, Availability of rooms crucial, Rate parity, Focus on customers and relationship ( retention strategy),
What is hitting websites?
Hit - A hit is any request to a web server. Each time a visitor downloads a page, clicks a hyperlink, views a graphic, or performs any other action on a web site, a call is made to the web server.
What is Revenue Mgmt?
What is revenue Mgmt?
revenue mgmt. is how you analyse and predict consumer behaviour to optimise room availability and rate to maximise revenue growth. With RM you see more revenue uplift and most of the time they are simple, strategic, and scientific.
What are the key challenges with DATA?
One is capturing data with Technology; access to that data and usage of that data will improve; as a result, you will see better reporting coming through from business intelligence. Through data capturing they are able to streamline and make that process much more efficient to deliver more intelligent data to help your business.
