F&B MARKETING

Question 1

Front

Answer 1

Back

Question 2

Key highlights for opening an restaurant

Answer 2

Discuss potential hours of operation‚a review potential market for each food and beverage outlet;Total market potential available‚ What market segment should be targeted, How to brands image in the market‚ Special marketing and merchandising considerations‚Equipment to be ordered for each outlet

Question 3

Key Highlights for Opping an restaurant

Answer 3

KeyTasks and critical path-Discuss staffing for hotel-Review for local competitive situation for FNB-Review hotel plans and blueprints for food and beverage areas:I.e. Kitchen set up, clientele to cashier traffic patterns-Food and beverage outlet in hotels-Goals and objectives-Food and beverage marketing-Entertainement-Minibar-VIP food and beverage - amenities to guest rooms-Banquet-Recommendations for a successful banquet sales program-Purchasing for food and beverage-Employee cafeteria-Kitchens-Stewarding-Room service

Question 4

Name two things important for menu planning

Answer 4

Special menus; children, ethnic, religiousDoor knob room service menus

Question 5

What are the food and beverage marketing tools?

Answer 5

Entertainement programs