Luxury Accommodation Commoditised? Flashcards

1
Q

Front

A

Back

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2
Q

Is there commoditisation in luxury business?

A

In every business there’s a commodity component but you shouldn’t let that overrun business. One of the things that has struck me over the past few years and more striking to me today is that even though there is this commoditisation of the luxury business in many respect it is flawless execution in personalised service.The success of this experience is seamless. Everything is thought through. Experiential quality which is transformational & impeccable execution of personalized service. It’s striking today because luxury is in abundance today, brands are everywhere , you can easily become part of these affinity groups and if they provide value people will join them. Eines der Dinge, die mich in den letzten Jharen beeindrueckt haben und die mir heute noch auffallen, ist das

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