Content Marketing

Question 1

Front

Answer 1

Back

Question 2

What’s content marketing?

Answer 2

Type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.Content marketing is all about communicating the value abt your property to hotel shoppers and differentiating it without directly selling it.

Question 3

What are the main criteria?

Answer 3

Attract quality traffic:? Travelers who intend to travel to your area: quality Travelers have lower bouncing rate and stickier. They arrive your website, chances are higher for conversion.

Question 4

What are the ways to do it;

Answer 4

Unique selling proposition/ wrap your story around it. Craft your story, Give shoppers an immersive visual tour of your property and focus on target market.

Question 5

How do you Ensure people find you?

Answer 5

Consider what Long tail phrases your customers are looking for!Latest Search Trends - Understand Search IntentBe there when it matters. Reach your customers when they are searching for you. 3-5 words 80% website trafficSEO

Question 6

Focus on what actually matters to your guests.

Answer 6

Detailed description of the hotel

Question 7

Lead with images Travelers want to see

Answer 7

Exterior is not your money shot