Pre-opening Documents

Question 1

Front

Answer 1

Back

Question 2

Key tasks during the pre-opening and critical path

Answer 2

Financials [preopening budget staffing plan, first year budget)Discuss staffing matters)Organization chart, staffing plan [hiring dates and number of staff]Key executives ( possible candidate, approval and coordination]- Explanation of critical path

Question 3

Preopening sales and marketing plan

Answer 3

Situation analysis- (competitive situation occupancy and roommate trends)-Pre-opening sales and marketing set up contact list -Top commercial potential producers top travel agency producerstop airline produces airline crew priority club rewards potential shop store rental candidates- marketing strategy-sales action planPublic relations and communications plan (media press, contacts, coordination hotel grand opening ceremonies, advertising)Preopening sales and marketing activities budgetChannel strategy and distribution and marketingRelationship marketingSales and marketing critical pathHotel strategic positioning session, key message developmentPricing strategy;Pricing strategy opening offer and rate structureGuaranteed company rate programHotel room rate structure-Transient discount-LNR locally negotiate ratesAirline rates, Diplomatic and government rate, Series ratesAd hoc group rate, weekend packages seasonal packages etc.Channel management website requirements rate loadings Direct channels:E-commerce, brand Website, central Reservation officesIndirect channel minutes; global distribution system third-party interface or wholesalers