Successful Int. Project thru Effective Contract Docs - Positioning: Seeking and Securing Work Flashcards
Four steps required to do research well:
(1) Determine what you want to know (2) Determine the ideal source of information (3) Determine the method of gathering information (4) Decide who will do the research
Methodology of reseach: Literature search is a smart preparatory move - what is the danger of using only printed literature?
Printed literature tends to look backward and is therefore in danger of being dated
In lieu of doing literature research, what is an option that would give the researcher more current information?
The internet
What does the internet give the researcher access to?
Corporations, hospitals, public entitties and associations
What are 2 valid ways to get good leads?
Networking and cold calling
The following items are obtained thru ______________:
*Trade reliable information on new projects
*Generate project teams or partnerships
*Implement market research
*Get information about competitors
*Confirm or discount rumors
*Uncover hidden relationships, or real decision makers
*Alert others to changes within your firm
*Obtain post-interview feedback
*Save a lot of time & money because the firm won’t be chaseing jobs that are not real or for which the firm is not qualified
Networking
To network well, design professionals must be good listeners, aware not only of the words being spoken but of the atmosphere in which they are uttered. In addition they must seek to build trust. Networking is focused:
As much on helping others as on helping yourself
When is it smart to walk away from a project?
When the firm does not have the right kind of experience, the right staff cannot be put on the project, the client is notoriously difficult or the designer knows there will be no profit.
When would it be a good idea for a design firm to go after a job that there is only a very slim possiblity of them getting?
When the design professional has targeted a desirable client and want to makek a good impression - make a conscious decision to gain visibility and credibility through a well-crafted proposal and interview process.
Color Psychology: Whate to dark colors project?
Authority, power & control
Color Psychology: what do bright colors do?
Get attention
