Social Media Period 4 Lesson 2 Flashcards
Visual Style
Appearance of an application
Crowdsourcing
The practice of obtaining information or input into a task or project by enlisting the services of many people, either paid or unpaid, typically via the internet.
Divisional Arrangement
Different types of organizations
Executive Buy-in
When you are getting partial ownership of a company.
Flat organizational structure
an organizational structure with few or no levels of middle management between staff and executives.
Functional arrangement
The grouping and management of resources based on similar activites or operations, as opposed to physically managing and arranging a work team based on the sequence of process steps.
Hybrid Organizational Structure
This allows a company more flexibility in distributing work and assigning job roles. It can be especially beneficial in small business, where there are fewer employees to manage daily operations.
Matrix arrangement
The elements can be real or complex numbers, variables, or other symbols that are arranged in a rectangular format. A matrix is arranged in horizontal rows and vertical columns.
Social Charactiers
The emotional attitudes common to people in a social class or society..
Business to Business (B2B)
also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.
Brand recognition
The ability of consumers to identify a specific brand by its attributes over another one.
Business to consumer (B2C)
refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumer can be referred to as B2C companies.
Company culture
Can be defined by shared values, goals, attitudes, and practices that characterize an organization.
Consumer to business (C2B)
Company’s pay the costumers.
Consumer to consumer (C2C)
is the business model that facilitates commerce between private individuals. Whether it’s for goods or services, this category of e-commerce connects people to do business with one another.
Core business goal
Describe what a company expects to accomplish over a specific period of time. Businesses usally outline their goals and objectives in their business plans. Goals might pertain to the company as a whole, departments, employees, customers, or any other area of business.
Crowdshaping
When people ship over the internet, not a warehouse.
Employee advocacy
The promotion of an organization by its staff members. An employee advocate is someone who: Generate positive exposure and raises awareness for ab rand through digital media or offline channels. Recommends a company’s products or services to a friend or family member.
Holacracy organizational structure
a system for managing a company where there are no assigned roles and employees have the flexibility to take on various tasks and move between teams freely. The organizational structure of a holacracy is rather flat, with there being little hierarchy.
Landing page
are standalone pages that are designed for a specific marketing campaign.
Medium organizational structure
Medium aspires to empower individuals voices and avoid the bureaucracy that often accompanies traditional organizational structures.
Mission statement
Formal summary of the aims and values of a company, organization, or individual.
Organizational arrangement
The typical hierachical arrangement of lines of authority, communications, rights and duties of an organization. Organization structure determines how the roles, power, and responsibilities are assigned, controlled, and coordinated, and how information flows between the different levels of management.
Organizational structure
refers to the number of managerial layers a company has (its hierarchy)
QR code
A machine-readable code consisting of an array of black and white squares, typically users for storing URLs or other information for reading by the camera on a smartphone.
Referral link
A referral link, also known as an affiliate one, is the URL that allows a company to promote their products or web content. It is generated when a visitor is converted into a customer by submitting a form or buying a product.
Return on investment (ROI)
is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.
Social tone
Your brand personality described as an adjective. For instance, brands can be lively, positive, cynical, or professional.
Social voice
is based on how the company wants to be percieved.
Tall organizational structure
its simplest form, at all structure results in one long chain of command similar to the military. As an organization grows, the number of management levels increase and the structure grows taller. In a tall structure, managers from many ranks and each has a small area of control.
Referral Traffic
Describes the people who come to your domain from other sites without searching for you on google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral
Color Palette
Blue represents communication and promotes interaction. Each website that is designed with a blue color scheme does so in different spectrum, using different shades to suit their needs.
