Social Media Period 4 Lesson 2

Question 1

Visual Style

Answer 1

Appearance of an application

Question 2

Crowdsourcing

Answer 2

The practice of obtaining information or input into a task or project by enlisting the services of many people, either paid or unpaid, typically via the internet.

Question 3

Divisional Arrangement

Answer 3

Different types of organizations

Question 4

Executive Buy-in

Answer 4

When you are getting partial ownership of a company.

Question 5

Flat organizational structure

Answer 5

an organizational structure with few or no levels of middle management between staff and executives.

Question 6

Functional arrangement

Answer 6

The grouping and management of resources based on similar activites or operations, as opposed to physically managing and arranging a work team based on the sequence of process steps.

Question 7

Hybrid Organizational Structure

Answer 7

This allows a company more flexibility in distributing work and assigning job roles. It can be especially beneficial in small business, where there are fewer employees to manage daily operations.

Question 8

Matrix arrangement

Answer 8

The elements can be real or complex numbers, variables, or other symbols that are arranged in a rectangular format. A matrix is arranged in horizontal rows and vertical columns.

Question 9

Social Charactiers

Answer 9

The emotional attitudes common to people in a social class or society..

Question 10

Business to Business (B2B)

Answer 10

also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

Question 11

Brand recognition

Answer 11

The ability of consumers to identify a specific brand by its attributes over another one.

Question 12

Business to consumer (B2C)

Answer 12

refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumer can be referred to as B2C companies.

Question 13

Company culture

Answer 13

Can be defined by shared values, goals, attitudes, and practices that characterize an organization.

Question 14

Consumer to business (C2B)

Answer 14

Company’s pay the costumers.

Question 15

Consumer to consumer (C2C)

Answer 15

is the business model that facilitates commerce between private individuals. Whether it’s for goods or services, this category of e-commerce connects people to do business with one another.

Question 16

Core business goal

Answer 16

Describe what a company expects to accomplish over a specific period of time. Businesses usally outline their goals and objectives in their business plans. Goals might pertain to the company as a whole, departments, employees, customers, or any other area of business.

Question 17

Crowdshaping

Answer 17

When people ship over the internet, not a warehouse.

Question 18

Employee advocacy

Answer 18

The promotion of an organization by its staff members. An employee advocate is someone who: Generate positive exposure and raises awareness for ab rand through digital media or offline channels. Recommends a company’s products or services to a friend or family member.

Question 19

Holacracy organizational structure

Answer 19

a system for managing a company where there are no assigned roles and employees have the flexibility to take on various tasks and move between teams freely. The organizational structure of a holacracy is rather flat, with there being little hierarchy.

Question 20

Landing page

Answer 20

are standalone pages that are designed for a specific marketing campaign.

Question 21

Medium organizational structure

Answer 21

Medium aspires to empower individuals voices and avoid the bureaucracy that often accompanies traditional organizational structures.

Question 22

Mission statement

Answer 22

Formal summary of the aims and values of a company, organization, or individual.

Question 23

Organizational arrangement

Answer 23

The typical hierachical arrangement of lines of authority, communications, rights and duties of an organization. Organization structure determines how the roles, power, and responsibilities are assigned, controlled, and coordinated, and how information flows between the different levels of management.

Question 24

Organizational structure

Answer 24

refers to the number of managerial layers a company has (its hierarchy)

Question 25

QR code

Answer 25

A machine-readable code consisting of an array of black and white squares, typically users for storing URLs or other information for reading by the camera on a smartphone.

Question 26

Referral link

Answer 26

A referral link, also known as an affiliate one, is the URL that allows a company to promote their products or web content. It is generated when a visitor is converted into a customer by submitting a form or buying a product.

Question 27

Return on investment (ROI)

Answer 27

is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.

Question 28

Social tone

Answer 28

Your brand personality described as an adjective. For instance, brands can be lively, positive, cynical, or professional.

Question 29

Social voice

Answer 29

is based on how the company wants to be percieved.

Question 30

Tall organizational structure

Answer 30

its simplest form, at all structure results in one long chain of command similar to the military. As an organization grows, the number of management levels increase and the structure grows taller. In a tall structure, managers from many ranks and each has a small area of control.

Question 31

Referral Traffic

Answer 31

Describes the people who come to your domain from other sites without searching for you on google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral

Question 32

Color Palette

Answer 32

Blue represents communication and promotes interaction. Each website that is designed with a blue color scheme does so in different spectrum, using different shades to suit their needs.