Lesson 4: Creating a Social Media Campaign

Question 1

A/B Testing

Answer 1

user experience research methodology

Question 2

Call to Action (CTA)

Answer 2

a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Read More.”

Question 3

Editorial Calendar

Answer 3

used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.

Question 4

Game Dynamics

Answer 4

The agents, objects, elements and their relationships in the game. They define the game as a rule-based system, specifying what there is, how everything behaves, and how the player can interact with the gameworld.

Question 5

Game Mechanisms

Answer 5

are methods invoked by agents for interacting with the game world. I apply this definition to a comparative analysis of the games Rez, Every Extend Extra and Shadow of the Colossus that will show the relevance of a formal definition of game mechanics.

Question 6

Gamification

Answer 6

the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Question 7

Infographic

Answer 7

a visual image such as a chart or diagram used to represent information or data.

Question 8

Keyword

Answer 8

a word or concept of great significance.

Question 9

Kick-Off meeting

Answer 9

the first meeting with the project team and the client of the project.

Question 10

Metrics

Answer 10

the use or study of poetic meters; prosody.

Question 11

Qualitative Metrics

Answer 11

in online marketing measure the quality of customer interaction

Question 12

Quantitative Metrics

Answer 12

e a class of metrics that are based on numbers.

Question 13

Social Media Campaign

Answer 13

A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.

Question 14

Social Media Funnel

Answer 14

a path that your customers travel through.

Question 15

Status-Based Workflow

Answer 15

each piece of content is assigned a status, which indicates where the content is and where it goes next in the process.

Question 16

Task-Based Workflow

Answer 16

Team members assign tasks to one another as the content moves through the workflow, and editors are aware of who is working on each task, but they can spend less time micromanaging the status of each task in the project.