Lesson 2 Vocabulary Flashcards
Visual style
is used to define the appearance of an application
Crowdsourcing
the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet
Divisional arrangement
is a type of organizational structure that groups each organizational function into a division
Executive buy-in
occurs when a manager or a management team from outside the company raises the necessary finance, buys it, and becomes the company’s new management
Flat organizational structure
has an organizational structure with few or no levels of middle management between staff and executives
Functional arrangement
The grouping and management of resources based on similar activities or operations, as opposed to physically managing and arranging a work team based on the sequence of process steps
Hybrid organizational structure
is an organizational model that combines two or more reporting structures
Matrix arrangement
is a rectangular arrangement of elements
Social characters
is essentially adaptive to the dominant mode of production in a society
Business to business (B2B)
is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer
Brand recognition
is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign
Business to consumer (B2C)
refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies
Company culture
a set of shared values, goals, attitudes and practices that characterize an organization
Consumer to business (C2B)
is a business model in which consumers create value and businesses consume that value
Consumer to consumer (C2C)
is the business model that facilitates commerce between private individuals. Whether it’s for goods or services, this category of e-commerce connects people to do business with one another
Core business goal
describe what a company expects to accomplish over a specific period of time
Crowd shaping
is the use of data generated by people inside a defined space to adjust and customize, often in real time, the event or experience
- Employee advocacy
is the promotion of an organization by its staff members
- Holacracy
is a method of decentralized management and organizational governance, in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy
- Landing page
the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page
- Medium organizational structure
aspires to empower individual voices and avoid the bureaucracy that often accompanies traditional organizational structures
- Mission statement
a formal summary of the aims and values of a company, organization, or individual
- Organizational arrangement
The typically hierarchical arrangement of lines of authority, communications, rights and duties of an organization
- Organizational structure
is a system that outlines how certain activities are directed in order to achieve the goals of an organization
- QR code
a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone
- Referral link
is the URL that allows a company to promote their products or web content
- Return on investment (ROI)-
is a financial metric that is widely used to measure the probability of gaining a return from an investment
- Social tone
is a social media platform that empowers communities, champions realness, and respects user data
- Social voice
is usually measured as a percentage of total mentions within an industry or among a defined group of competitors
- Tall organizational structure
results in one long chain of command similar to the military
31. Referral traffic- s Google’s method of reporting visits that came to your site from sources outside of its search engine
- Referral traffic
Google’s method of reporting visits that came to your site from sources outside of its search engine
- Color Palette
refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs
