lesson 1 vocab flash cards
Accessibility
The ease of obtaining the tools needed to publish content on various media platforms.
Aggregator
A Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.
Ajax
A set of web development techniques using many web technologies on the client side to create asynchronous web applications.
Amplification rate
The number of shares per post on a social media channel.
Applause rate
The number of likes per post on a social media channel.
Avatar
A simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user
Blog
A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Contributor
Someone who creates and uploads original content on a social media service.
Conversion rate
The process of changing or causing something to change from one form to another.
Dashboard
A Web page made up of a collection of panels that present different information.
Distribution
How many places a particular piece of content is made available.
Exposure
The state of being exposed to contact with something.
Freemium
Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment
Frequency
The number of times within a certain period that a particular item is published in the media.
Hashtag
A keyword tag that uses a hash symbol (#) as a prefix
Immediacy
How fast content is created and distributed.
Impression
Each time a piece of content is displayed
Influencer
Anyone who has the power to sway or persuade others.
Instant messaging
Services allow for conversations among more than two people, you can in effect hold a conference via instant messages.
JavaScript
A programming language used on Web pages to make them interactive.
Live chat
Real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
Live streaming
Broadcasting live video and/or audio over the Internet to an audience
Mashup
Merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
Metadata
Information that describes other data
Microblog
Only allows users to send brief (usually 280 characters or fewer) messages.
Nested comments
Replies to individual comments and are posted directly under that comment.
Participant
Someone who often responds to the social media content posted by others.
Permanence
How long the content exists or can be accessed.
Podcast
A syndicated audio or video digital media file that a user can download to a computer or portable media player
Reach
Indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content
Semantic web
Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed
Sentiment
Emotion behind a social media interaction
Sharer
Someone who views and shares content on social media sites
SMS gateway
Services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers
Social bookmarking
Allow users to save, organize, manage, and share links to Web sites and other Internet resources
Social collaboration
Services that allow users to manage content and links they find on the Internet
Social commerce
Social interaction or engagement is added to the process of buying and selling products online.
Social entertainment
Virtual worlds and online games that have social features included in them.
Social games
Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social media
Websites and applications that enable users to create and share content or to participate in social networking.
Social media publishing
Create or upload content and interact with the users who read the content
Social networks
Services that group individuals with common interests or goals into specific groups or communities.
Spectator
Someone who watches other users’ activities on a social network site, but rarely (if ever) participates
Streaming
Streaming is broadcasting live video and/or audio over the Internet to an audience.
Tags
Describe online content such as text, images, videos, and bookmarks.
Text messaging
A method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Traditional media
Push or one-way communication methods.
Unstructured data
Most of this data does not follow a specific data format and is hard to organize or label.
(UGS) user generated content
Sites go a step further and allow the consumers to become publishers and create and post their own content on various sites.
Video conferencing
Adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows
Viral
An image, video, advertisement, etc., that is circulated rapidly on the Internet.
Virtual world
A simulated environment where multiple users can interact in real time.
Voice over IP
Online verbal communication technologies
Web 2.0
Web sites that have these technologies that allow two-way communication between the site owner and the consumers
Web feed
A data format for delivering Web content that is frequently updated, such as blog entries and news headlines
Web cast
A video broadcast of an event transmitted across the Internet.
XML-Extensible Markup
A markup language used to store, describe and share data on the Web.
