Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Social Media Period 4 > lesson 1 vocab flash cards > Flashcards

lesson 1 vocab flash cards

1
Q

Accessibility

A

The ease of obtaining the tools needed to publish content on various media platforms.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Aggregator

A

A Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Ajax

A

A set of web development techniques using many web technologies on the client side to create asynchronous web applications.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Amplification rate

A

The number of shares per post on a social media channel.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Applause rate

A

The number of likes per post on a social media channel.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Avatar

A

A simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Blog

A

A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Contributor

A

Someone who creates and uploads original content on a social media service.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Conversion rate

A

The process of changing or causing something to change from one form to another.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Dashboard

A

A Web page made up of a collection of panels that present different information.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Distribution

A

How many places a particular piece of content is made available.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Exposure

A

The state of being exposed to contact with something.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Freemium

A

Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Frequency

A

The number of times within a certain period that a particular item is published in the media.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Hashtag

A

A keyword tag that uses a hash symbol (#) as a prefix

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Immediacy

A

How fast content is created and distributed.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Impression

A

Each time a piece of content is displayed

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Influencer

A

Anyone who has the power to sway or persuade others.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Instant messaging

A

Services allow for conversations among more than two people, you can in effect hold a conference via instant messages.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

JavaScript

A

A programming language used on Web pages to make them interactive.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Live chat

A

Real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Live streaming

A

Broadcasting live video and/or audio over the Internet to an audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Mashup

A

Merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.

24
Q

Metadata

A

Information that describes other data

25
Q

Microblog

A

Only allows users to send brief (usually 280 characters or fewer) messages.

26
Q

Nested comments

A

Replies to individual comments and are posted directly under that comment.

27
Q

Participant

A

Someone who often responds to the social media content posted by others.

28
Q

Permanence

A

How long the content exists or can be accessed.

29
Q

Podcast

A

A syndicated audio or video digital media file that a user can download to a computer or portable media player

30
Q

Reach

A

Indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content

31
Q

Semantic web

A

Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed

32
Q

Sentiment

A

Emotion behind a social media interaction

33
Q

Sharer

A

Someone who views and shares content on social media sites

34
Q

SMS gateway

A

Services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers

35
Q

Social bookmarking

A

Allow users to save, organize, manage, and share links to Web sites and other Internet resources

36
Q

Social collaboration

A

Services that allow users to manage content and links they find on the Internet

37
Q

Social commerce

A

Social interaction or engagement is added to the process of buying and selling products online.

38
Q

Social entertainment

A

Virtual worlds and online games that have social features included in them.

39
Q

Social games

A

Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

40
Q

Social media

A

Websites and applications that enable users to create and share content or to participate in social networking.

41
Q

Social media publishing

A

Create or upload content and interact with the users who read the content

42
Q

Social networks

A

Services that group individuals with common interests or goals into specific groups or communities.

43
Q

Spectator

A

Someone who watches other users’ activities on a social network site, but rarely (if ever) participates

44
Q

Streaming

A

Streaming is broadcasting live video and/or audio over the Internet to an audience.

45
Q

Tags

A

Describe online content such as text, images, videos, and bookmarks.

46
Q

Text messaging

A

A method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.

47
Q

Traditional media

A

Push or one-way communication methods.

48
Q

Unstructured data

A

Most of this data does not follow a specific data format and is hard to organize or label.

49
Q

(UGS) user generated content

A

Sites go a step further and allow the consumers to become publishers and create and post their own content on various sites.

50
Q

Video conferencing

A

Adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows

51
Q

Viral

A

An image, video, advertisement, etc., that is circulated rapidly on the Internet.

52
Q

Virtual world

A

A simulated environment where multiple users can interact in real time.

53
Q

Voice over IP

A

Online verbal communication technologies

54
Q

Web 2.0

A

Web sites that have these technologies that allow two-way communication between the site owner and the consumers

55
Q

Web feed

A

A data format for delivering Web content that is frequently updated, such as blog entries and news headlines

56
Q

Web cast

A

A video broadcast of an event transmitted across the Internet.

57
Q

XML-Extensible Markup

A

A markup language used to store, describe and share data on the Web.

Social Media Period 4 (34 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions