lesson two vocab Alfredo Menendez

Question 1

1. Visual style

Answer 1

used to define the appearance of an application

Question 2

2. Crowdsourcing

Answer 2

refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content

Question 3

3. Divisional arrangement

Answer 3

a type of organizational structure that groups each organizational function

Question 4

4. Executive buy-in-

Answer 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders

Question 5

5. Flat organizational structure

Answer 5

highly collaborative environments that rely on all employees communicating about their projects and tasks.

Question 6

6. Functional arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service. A functional structure usually has a central manager for communication with other departments

Question 7

7. Hybrid organizational structure

Answer 7

refers to the number of managerial layers a company has (its hierarchy). The organizational arrangement refers to how a company groups its employees together

Question 8

8. Matrix arrangement

Answer 8

Employees are grouped together combining functional and divisional groupings

Question 9

9. Social charactiers

Answer 9

might be a real person, a made-up person, or even a mascot that represents the company

Question 10

10. Business to business

Answer 10

might be a real person, a made-up person, or even a mascot that represents the company

Question 11

11. Brand recognition

Answer 11

how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising

Question 12

12. Business to consumer (B2C)

Answer 12

all outbound communication the business publishes for consumers

Question 13

13. Company culture

Answer 13

the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company

Question 14

14. Consumer to business

Answer 14

inbound from the customer to the business

Question 15

15. Consumer to consumer

Answer 15

two-way communication between consumers.

Question 16

16. Core business goal

Answer 16

goals based on your industry or its organizational or management structure

Question 17

17. Crowdshaping

Answer 17

reacting to data about a group of people and making changes to the situation in real time

Question 18

18. Employee advocacy

Answer 18

The practice of employees being brand promoters

Question 19

19. Holacracy organizational structure

Answer 19

traditional hierarchical backbone, but contains flat groups that allow for distributed decision making

Question 20

20. Landing page

Answer 20

links from each social media platform direct users to specific pages on your Web site

Question 21

21. Medium organizational structure

Answer 21

have fewer layers but still have a hierarchical structure

Question 22

22. Mission statement

Answer 22

defines why the company exists and its purpose

Question 23

23. Organizational arrangement

Answer 23

how a company groups its employees together

Question 24

24. Organizational structure

Answer 24

the number of managerial layers a company has (its hierarchy).

Question 25

25. QR code

Answer 25

barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Question 26

26. referral links

Answer 26

Links from non-owned social media sites that direct users to company owned sites

Question 27

27. Return on investment

Answer 27

based on some emotional value by the executive, such as respect, association, trust, and loyalty.

Question 28

28. Social tone

Answer 28

how you use your voice in different situations.

Question 29

29. Social voice

Answer 29

how the company wants to be perceived

Question 30

30. Tall organizational structure

Answer 30

have multiple layers of management and are organized in a hierarchical layout,

Question 31

31. Referral traffic

Answer 31

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site

Question 32

32. Color Palette

Answer 32

a set of colors used together