lesson two vocab Alfredo Menendez Flashcards
- Visual style
used to define the appearance of an application
- Crowdsourcing
refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content
- Divisional arrangement
a type of organizational structure that groups each organizational function
- Executive buy-in-
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders
- Flat organizational structure
highly collaborative environments that rely on all employees communicating about their projects and tasks.
- Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service. A functional structure usually has a central manager for communication with other departments
- Hybrid organizational structure
refers to the number of managerial layers a company has (its hierarchy). The organizational arrangement refers to how a company groups its employees together
- Matrix arrangement
Employees are grouped together combining functional and divisional groupings
- Social charactiers
might be a real person, a made-up person, or even a mascot that represents the company
- Business to business
might be a real person, a made-up person, or even a mascot that represents the company
- Brand recognition
how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising
- Business to consumer (B2C)
all outbound communication the business publishes for consumers
- Company culture
the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company
- Consumer to business
inbound from the customer to the business
- Consumer to consumer
two-way communication between consumers.
- Core business goal
goals based on your industry or its organizational or management structure
- Crowdshaping
reacting to data about a group of people and making changes to the situation in real time
- Employee advocacy
The practice of employees being brand promoters
- Holacracy organizational structure
traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
- Landing page
links from each social media platform direct users to specific pages on your Web site
- Medium organizational structure
have fewer layers but still have a hierarchical structure
- Mission statement
defines why the company exists and its purpose
- Organizational arrangement
how a company groups its employees together
- Organizational structure
the number of managerial layers a company has (its hierarchy).
- QR code
barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
- referral links
Links from non-owned social media sites that direct users to company owned sites
- Return on investment
based on some emotional value by the executive, such as respect, association, trust, and loyalty.
- Social tone
how you use your voice in different situations.
- Social voice
how the company wants to be perceived
- Tall organizational structure
have multiple layers of management and are organized in a hierarchical layout,
- Referral traffic
When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site
- Color Palette
a set of colors used together
