Lesson 2 Vocab Pd4

Question 1

Behavioral Segmentation

Answer 1

Behavioral factors include the benefits the group wants, patterns of usage of the brand’s products or services, and how often they engage with the brand on social media.

Question 2

Benchmarking

Answer 2

is to identify internal opportunities for improvement.

Question 3

Brand Butler

Answer 3

The idea is to provide services around a main product or service to help consumers save time and take care of other issues more efficiently.

Question 4

Brandjacking

Answer 4

is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.

Question 5

Demographic Segmentation

Answer 5

groups people based on certain personal attributes, such as: Age, Gender, Marital status, Number of children and Ethnic background.

Question 6

Elevator Pitch

Answer 6

is a short statement of what the company, brand or product does to fulfill a need for a persona.

Question 7

Geographic Segmentation

Answer 7

groups people based on their location. Some social media sites might have viewers from various locations. Larger sites allow you to set your audience preference. For example, a social media site that revolves around local happenings will likely have audience members who are near that location.

Question 8

Persona

Answer 8

defined as a fictional, perceived personality or a personal or public representation of a role.

Question 9

Positioning

Answer 9

is a marketing concept that outlines what a business should do to market its product or service to its customers.

Question 10

Profile Placeholder

Answer 10

is where you put a picture of yourself or business.

Question 11

Psychographic Segmentation

Answer 11

groups people based on their lifestyle. Psychographic factors include activities, interests, personality, opinions, and values.

Question 12

Return on Engagement (ROE)

Answer 12

the ROE measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.

Question 13

Share of Conversation

Answer 13

it is the percentage of mentions the particular brand receives in relation to the broader conversation.

Question 14

Social media Audit

Answer 14

section above, complete your audit by locating your competitors on social media sites and then comparing their data with your own.

Question 15

SWOT Analysis

Answer 15

makes it easier to decide if your strategy or plan is practical.

Question 16

Target Audience

Answer 16

is a group of consumers that the business actively tries to reach with their content and messages.