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Social Media Period 4 > Lesson 1 Vocab Pd4 > Flashcards

Lesson 1 Vocab Pd4 Flashcards

1
Q

Accessibility

A

refers to the ease of obtaining the tools needed to publish content on various media platforms.

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2
Q

Aggregator

A

is a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.

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3
Q

Ajax

A

(Asynchronous JavaScript and XML) is an important programming methodology used to build Web 2.0 sites. JavaScript is a programming language used on Web pages to make them interactive.

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4
Q

Amplification Rate

A

The number of shares per post on a social media channel. If your amplification rate is high, this likely means people really like your content and find it valuable enough to share with others. Influences can place a large role in increasing the amplification rate.

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5
Q

Applause Rate

A

The number of likes per post on a social media channel. The applause rate also gives you a good feel for the sentiment around a piece of content.

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6
Q

Avatar

A

can be a simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user.

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7
Q

Blog

A

entries and news headlines.

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8
Q

Contributor

A

(also called a creator) is someone who creates and uploads original content on a social media service.

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9
Q

Conversation rate

A

The number of comments per post on a social media channel. For example, if you have 10 posts on Facebook and there are a total of 250 comments, the conversation rate is 250/10 or 25 on Facebook.

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10
Q

Dashboard

A

is like a physical dashboards, allow the user to get a single view of a variety of information sources.

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11
Q

Distribution

A

refers to how many places a particular piece of content is made available. Traditional media typically uses a centralized structure for the organization, production and distribution of content.

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12
Q

Exposure

A

measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.

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13
Q

Freemium

A

pricing model. Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment.

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14
Q

Frequency

A

refers to the number of times within a certain period that a particular item is published in the media.

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15
Q

Hashtags

A

are a particular type of metadata tag that is used quite often on social media sites to help organize and find content.

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16
Q

Immediacy

A

is how fast content is created and distributed. Traditional media often goes through numerous draft cycles and can take a long time to produce.

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17
Q

Impressions

A

and exposure is the same thing. But consider if Bill shared Jane’s image twice to his followers, then the number of impressions would increase to sixteen, but the exposure, or potential audience would not increase.

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18
Q

Influencer

A

is anyone who has the power to sway or persuade others. While we all have some influence over people around us at work, at home or even online, social media influencers are usually influential on a specific topic, market or industry.

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19
Q

Instant Messaging

A

applications can work similar to email or live chat depending on if the users are currently online. For live chatting, both users must be online to hold a conversation.

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20
Q

JavaScript

A

is a programming language used on Web pages to make them interactive. XML (Extensible Markup Language) is a markup language used to store, describe and share data on the Web.

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21
Q

Live Chat

A

depending on if the users are currently online. For live chatting, both users must be online to hold a conversation.

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22
Q

Live streaming

A

is broadcasting live video and/or audio over the Internet to an audience. Another term used for a live streaming broadcast is Webcast.

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23
Q

Mashup

A

merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites. Developers typically use the Ajax Web application model to create mashups.

24
Q

Metadata

A

is simply information that describes other data.

25
Q

Microblog

A

often allow users to submit messages in a variety of ways, such as in a text message, using a mobile app, or through the microblog’s Web site.

26
Q

Nested Comments

A

are replies to individual comments and are posted directly under that comment.

27
Q

Participant

A

post ratings and reviews of products and services, comment on blogs and forums, contribute to articles in a wiki, organize and tag content, and update their statuses often on social media channels.

28
Q

Permanence

A

refers to how long the content exists or can be accessed. Traditional media has a high degree of permanence.

29
Q

Podcast

A

a syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod). Podcasts can also consist of rebroadcasts of radio, television or online streaming content

30
Q

Reach

A

indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content

31
Q

Semantic Web

A

to analyze and process unstructured data, some kind of additional information must be added to the data that gives it meaning

32
Q

Sentiment

A

is the emotion behind a social media interaction

33
Q

Sharer

A

is someone who views and shares content on social media sites.

34
Q

SMS gateway

A

are services that allow you to send text messages via an instant messaging service, mobile phones that support SMS, the World Wide Web and desktop computers. SMS gateways allow you to interact with automated systems, rather than only with another person.

35
Q

Social bookmarking

A

allow users to save, organize, manage, and share links to Web sites and other Internet resources.

36
Q

Social collaboration

A

refers to services that allow users to manage content and links they find on the Intern

37
Q

Social commerce

A

occurs when some type of social interaction or engagement is added to the process of buying and selling products online

38
Q

Social entertainment

A

services include virtual worlds and online games that have social features included in them.

39
Q

Social games

A

are online or mobile app games that allow users to play on their own schedule,

40
Q

Social Media

A
  • websites and applications that enable users to create and share content or to participate in social networking.
41
Q

Social media publishing

A

is the art of publishing content in ways that allow people to respond and give feedback

42
Q

Social networks

A

social interactions and personal relationships.

43
Q

Spectator

A

is someone who watches other users’ activities on a social network site, but rarely (if ever) participates.

44
Q

Tags

A

is a characteristic of Web 2.0 that allows non-technical users to work together to collectively classify and find information.

45
Q

Text Messaging

A

a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone

46
Q

Traditional Media

A

sources include magazines, newspapers, books, radio, television and movies. Traditional media involves push or one-way communication methods.

47
Q

Unstructured data

A

Most of this data does not follow a specific data format and is hard to organize or label.

48
Q

user generated content

A

Certain sites go a step further and allow the consumers to become publishers and create and post their own content on various sites.

49
Q

Viral

A

exponentially increased without any extra effort or cost

50
Q

. Web 2.0-

A

Web sites that have these technologies that allow two-way communication between the site owner

51
Q

Web feed

A

Web sites that have these technologies that allow two-way communication between the site owner

52
Q

Webcast

A

broadcasting live video and/or audio over the Internet to an audience

53
Q

Virtual world

A
  • is a simulated environment where multiple users can interact in real time
54
Q

Voice Over IP

A

is voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).

55
Q

Video conferencing

A

adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.

Social Media Period 4 (34 decks)

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