period 4 vocab lesson 2 Flashcards
Visual style
is a simulated environment where multiple users can interact in real time.
- Visual style
appearance of an application
- Crowdsourcing
the practice of obtaining information or input into a task or project by enlisting the services of many people, either paid or unpaid, typically via the Internet.
- Divisional arrangement
different type of organizations.
- Executive buy-in-
when you are getting partial ownership of a company
- Flat organizational structure
an organizational structure with few or no levels of middle management between staff and executives.
- Functional arrangement
The grouping and management of resources based on similar activities or operations, as opposed to physically managing and arranging a work team based on the sequence of process steps.
- Hybrid organizational structure
This allows a company more flexibility in distributing work and assigning job roles. It can be especially beneficial in small business, where there are fewer employees to manage daily operations.
- Matrix arrangement-
The elements can be real or complex numbers, variables, or other symbols that are arranged in a rectangular format. A matrix is arranged in horizontal rows and vertical columns.
- Social charactiers-
- the emotional attitudes common to people in a social class or society.
- Business to business (B2B)
also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.
- Brand recognition
the ability of consumers to identify a specific brand by its attributes over another one.
- Business to consumer (B2C)-
refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.
- Company culture
can be defined as a set of shared values, goals, attitudes and practices that characterize an organization
- Consumer to business (C2B)-
Company’s pay the costumers.
- Consumer to consumer(C2C)-
is the business model that facilitates commerce between private individuals. Whether it’s for goods or services, this category of e-commerce connects people to do business with one another.
- Core business goal-
describe what a company expects to accomplish over a specific period of time. Businesses usually outline their goals and objectives in their business plans. Goals might pertain to the company as a whole, departments, employees, customers, or any other area of the business.
- Crowdshaping-
when people ship and over the internet not a Wearhouse
- Employee advocacy
the promotion of an organization by its staff members. An employee advocate is someone who: Generates positive exposure and raises awareness for a brand through digital media or offline channels. Recommends a company’s products or services to a friend or family member.
- Holacracy organizational structure-
a system for managing a company where there are no assigned roles and employees have the flexibility to take on various tasks and move between teams freely. The organizational structure of a holacracy is rather flat, with there being little hierarchy.
- Landing page
are standalone pages that are designed for a specific marketing campaign.
- Medium organizational structure
Medium aspires to empower individual voices and avoid the bureaucracy that often accompanies traditional organizational structures.
- Mission statement-
formal summary of the aims and values of a company, organization, or individual.
- Organizational arrangement-
they typically hierarchical arrangement of lines of authority, communications, rights and duties of an organization. Organizational structure determines how the roles, power and responsibilities are assigned, controlled, and coordinated, and how information flows between the different levels of management.
- Organizational structure-
An organizational structure is a system that outlines how certain activities are directed in order to achieve the goals of an organization. These activities can include rules, roles, and responsibilities. The organizational structure also determines how information flows between levels within the company.
- QR code-
a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.
- Referral link-
A referral link, also known as an affiliate one, is the URL that allows a company to promote their products or web content. … It is generated when a visitor is converted into a customer by submitting a form or buying a product.
- Return on investment (ROI)-
is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.
- Social tone-
- Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional
- Social voice-
Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional
- Tall organizational structure
its simplest form, a tall structure results in one long chain of command similar to the military. As an organization grows, the number of management levels increases and the structure grows taller. In a tall structure, managers form many ranks and each has a small area of control.
- Referral traffic
describes the people who come to your domain from other sites, without searching for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral
Crowdsourcing
the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet.
Divisional arrangement
When 2 or more people
Executive buy-in
The practice of submitting an offer substantially below estimated costs in the hope of escalating the price after award of the contract, or to recover losses from the subsequent contracts.
Flat organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles, as shown in Figure
Functional Arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer servic
Hybrid Organizational Structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication
Matrix Arrangement
Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members
Social Characters
might be a real person, a made-up person, or even a mascot that represents the company.
Business to Business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand Recognition
how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to Consumer (B2C)
communication is all outbound communication the business publishes for consumers.
Company Culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Consumer to Consumer
Communication is inbound from customer to business
Consumer to Consumer
communication is two-way communication between consumers.
Core Business Goal
Company owners or executives develop these that directly support the company’s mission. These goals relate to the entire business and do not focus on any one department, product, or service
color palette
Blue Represents Communication and Promotes Interaction
Each website that is designed with a blue color scheme does so in different spectrum, using different shades to suit their needs.
