Lesson 3 Vocab

Question 1

1. Behavioral Segmentation

Answer 1

groups people based on how they act and what they want.

Question 2

3. Brand Butler

Answer 2

describe services that assist consumers who have shown a high interest in their brand or products.

Question 3

5. Demographic Segmentation

Answer 3

groups people based on certain personal attributes, such as:
Age
Gender
Marital status
Number of children
Ethnic background
Occupation
Income
Education level
Social class
Religion

Question 4

6. Elevator Pitch

Answer 4

short statement of what the company, brand or product does to fulfill a need for a persona.

Question 5

7. Geographic Segmentation

Answer 5

groups people based on their location.

Question 6

8. Persona

Answer 6

defined as a fictional, perceived personality or a personal or public representation of a role.

Question 7

11. Psychographic Segmentation

Answer 7

groups people based on their lifestyle.

Question 8

12. Return on Engagement (ROE)

Answer 8

often a key goal for social media, in the long run be a better indicator for success.

Question 9

14. Social media Audit

Answer 9

is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.

Question 10

15. SWOT Analysis

Answer 10

helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.

Question 11

16. Target Audience

Answer 11

a group of consumers that the business actively tries to reach with their content and messages.