Lesson 1 Vocab Flashcards
Accessibility
the quality of being able to be reached or entered.
Aggregator
a website or program that collects related items of content and displays them or links to them.
Ajax publishing
a set of web development techniques using many web technologies on the client side to create asynchronous web applications.
Amplification rate
the ratio of shares per post to the number of overall followers.
Applause rate
The percentage of your total audience that has engaged with your content in any way on a social channel per reporting period.
Avatar
an icon or figure representing a particular person in video games, Internet forums, etc.
Blog
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
contributer
a person who writes articles for a magazine or newspaper.
Conversion rate
the process of changing or causing something to change from one form to another.
Dashboard
a home page on a website giving access to different elements of the site’s functionality
Distribution generated content
refers to any means used by brands to disseminate content to large and targeted audiences.
Exposure
the state of being exposed to contact with something.
Freemium
pricing strategy by which a basic product or service is provided free of charge, but money is charged for additional features, services, or virtual or physical goods that expand the functionality of the free version of the software.
Frequency
How many times you’ve reached the same person with a specific piece of content.
Hashtag
a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
Immediacy
the quality of bringing one into direct and instant involvement with something, giving rise to a sense of urgency or excitement.
Impression
the number of times your content is displayed, no matter if it was clicked or not.
Influencer
a person or thing that influences another.
Instant messaging
DescriptionInstant messaging technology is a type of online chat that offers real-time text transmission over the Internet.
Java script
JavaScript is high-level, often just-in-time compiled, and multi-paradigm.
Live chat
DescriptionLiveChat is an online customer service software with online chat, help desk software, and web analytics capabilities.
Live streaming
transmit or receive live video and audio coverage of (an event) over the Internet.
Mashup
web page or web application that uses content from more than one source to create a single new service displayed in a single graphical interface.
Metadata
a set of data that describes and gives information about other data.
Microblog
a social media site to which a user makes short, frequent posts.
Nested comments
comment inside another comment.
Participant
person who takes part in something.
Permanence
the state or quality of lasting or remaining unchanged indefinitely.
Podcast
a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.
Reach
DescriptionSocial media reach is a media analytics metric that refers to the number of users who have come across a particular content on a social platform such as Facebook, Instagram or Twitter.
Semantic web
an extension of the World Wide Web through standards set by the World Wide Web Consortium
Sentiment
the attitude and feelings people have about your brand on social media.
Sharer
A person that shares a post
SMS gateway
allows a computer to send or receive Short Message Service or Multimedia Messaging Service transmissions to or from a telecommunications network.
Social bookmarking
an online service which allows users to add, annotate, edit, and share bookmarks of web documents.
Social collaboration
refers to processes that help multiple people or groups interact and share information to achieve common goals.
Social commerce
a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Social entertainment
social games, socially enabled video games, alternate reality games, social music, and social television and film.
Social games
type of online game that is played through social networks.
Social media
websites and applications that enable users to create and share content or to participate in social networking.
Extensible markup
defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
Social networks
a network of social interactions and personal relationships.
Spectator
a person who watches at a show, game, or other event.
Streaming
transmit or receive (data, especially video and audio material) over the Internet as a steady, continuous flow.
Tags
an instruction appended to a piece of text in a markup language in order to specify how it is displayed or interpreted.
Test messaging
an electronic communication sent and received by mobile phone.
Traditional media
DescriptionOld media, 1900 media, or legacy media, are the mass media institutions that predominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.
Unstructured data
information that either does not have a pre-defined data model or is not organized in a pre-defined manner.
UGS user
In IT, a bug refers to an error, fault, or flaw in any computer program or a hardware system.
Video conferencing
a conference in which participants in different locations are able to communicate with each other in sound and vision.
Viral
an image, video, advertisement, etc., that is circulated rapidly on the Internet.
Virtual world
DescriptionA virtual world is a computer-simulated environment which may be populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others
Voice over IP
DescriptionVoice over Internet Protocol, also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol networks, such as the Internet.
Web 2.0
the second stage of development of the World Wide Web, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.
Web feed
allowing users to subscribe a channel to it by adding the feed resource address to a news aggregator client.
Web cast
a video broadcast of an event transmitted across the Internet.
XML
a metalanguage which allows users to define their own customized markup languages, especially in order to display documents on the Internet.
