Lesson 1 Vocab Flashcards
- Accessibility
the ease of obtaining the tools needed to publish content on various media platforms.
- Aggregators
Web browser or client application that collects or aggregates syndicated web content into a single location so users can easily view content.
- Ajax
(Asynchronous JavaScript and XML) important programming methodology used to build Web 2.0
- Amplification rate
number of shares per post on a social media channel.
- Applause rate
number of likes per post on a social media channel.
- Avatar
simulation of the user
- Blog
is a log of thoughts and writing posted publicly online.
- Contributor
someone who creates and uploads original content on a social media service.
- Conversion rate
number of comments per post on a social media channel.
- Dashboard
web page made up of a collection of panels that present different information.
- Distribution
How many places a particular piece of content is made available.
- Exposure
measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.
- Freemium
pricing model.
- Frequency
number of times within a certain period that a particular item is published in the media.
- Hashtag
keyword tag that uses a hash symbol as a prefix
- Immediacy
how fast content is created and distributed.
- Impression
Each time a piece of content is displayed
- Influencer
anyone who has the power to sway or persuade others.
- Instant messaging
use the internet to send messages between mobile devices.
- Live chat
user must be online and signed into the app to be able to send messages
- Live streaming
broadcasting live video and/or audio over the internet to an audience.
- Mashup
merges content and scripts from multiple web sites to create new, innovative apps that contain content the individual web site authors did not anticipate for their sites.
- Metadata
information that describes other data.
- Microblog
like a blog, but usually only allows 280 or fewer characters, or a brief message
- Nested comments
replies to individual comments and are posted directly under that comment.
- Participant
someone who often responds to the social media content posted by others.
- Permanence
how long the content exists or can be accessed.
- Podcast
syndicated audio or video digital media file that a user can download to a computer or portable media player.
- Reach
the actual number of unique people who view or otherwise access a particular article, advertisement, or other content
- Semantic Web
Web apps that can contextualize data as they process it; data is augmented with metadata to give it meaning as it is processed.
- Sentiment
emotion behind a social media interaction
- Sharer
someone who views and shares content on social media sites
- SMS gateway
services that allow you to send text messages via an instant messaging service.
- Social bookmarking
users can save, organize, manage, and share links to web sites and other internet resources.
- Social collaboration
services that allow users to manage content and links they find on the internet.
- Social commerce
when some type of social interaction or engagement is added to the process of buying and selling products online.
- Social entertainment
services include virtual worlds and online games that have social features included in them.
- Social Games
online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social Media
web-based communication tools that enable people to interact with each other by both sharing and receiving information.
Social media publishing
allow you to create or upload content and interact with the users who read the content.
Social networks
services that group individuals with common interests or goals into specific groups or communities.
Spectator
someone who watches other users’ activities on a social network site, but rarely participates.
Streaming
services send real-time audio from the publisher via a video cam
tags
to describe online content such as text, images, videos, and bookmarks.
Test Messaging
can be used to send alerts, confirm appointments or deliveries, and provide instant communication for many different reasons.
Traditional Media
Media that pushes or one-way communication methods
Unstructured data
data that does not follow a specific format and is hard to organize.
(UGS) user generated content
Consumer become publishers and create and post their own content on various sites.
Video conferencing
adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics, or slideshows.
Viral
Media that can get more than 5 million views a week
Virtual world
simulated environment where multiple users can interact in real time
Voice Over IP
voice information delivered in digital form as packets of data using the Internet Protocol instead of the traditional circuit switched lines of the public switched telephone network.
Web 2.0
Web sites that have these technologies that allow two-way communication between the site owner and the consumers.
Web feed
a data format for delivering web content that is frequently updated such as blog entries and news headlines.
Webcast
another word for live streaming.
XML– Extensible Markup
markup language used to store, describe and share data on the web.
