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Social Media Period 4 > Lesson 1 Vocab > Flashcards

Lesson 1 Vocab Flashcards

1
Q
  1. Accessibility
A

the ease of obtaining the tools needed to publish content on various media platforms.

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2
Q
  1. Aggregators
A

Web browser or client application that collects or aggregates syndicated web content into a single location so users can easily view content.

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3
Q
  1. Ajax
A

(Asynchronous JavaScript and XML) important programming methodology used to build Web 2.0

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4
Q
  1. Amplification rate
A

number of shares per post on a social media channel.

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5
Q
  1. Applause rate
A

number of likes per post on a social media channel.

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6
Q
  1. Avatar
A

simulation of the user

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7
Q
  1. Blog
A

is a log of thoughts and writing posted publicly online.

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8
Q
  1. Contributor
A

someone who creates and uploads original content on a social media service.

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9
Q
  1. Conversion rate
A

number of comments per post on a social media channel.

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10
Q
  1. Dashboard
A

web page made up of a collection of panels that present different information.

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11
Q
  1. Distribution
A

How many places a particular piece of content is made available.

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12
Q
  1. Exposure
A

measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.

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13
Q
  1. Freemium
A

pricing model.

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14
Q
  1. Frequency
A

number of times within a certain period that a particular item is published in the media.

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15
Q
  1. Hashtag
A

keyword tag that uses a hash symbol as a prefix

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16
Q
  1. Immediacy
A

how fast content is created and distributed.

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17
Q
  1. Impression
A

Each time a piece of content is displayed

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18
Q
  1. Influencer
A

anyone who has the power to sway or persuade others.

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19
Q
  1. Instant messaging
A

use the internet to send messages between mobile devices.

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20
Q
  1. Live chat
A

user must be online and signed into the app to be able to send messages

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21
Q
  1. Live streaming
A

broadcasting live video and/or audio over the internet to an audience.

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22
Q
  1. Mashup
A

merges content and scripts from multiple web sites to create new, innovative apps that contain content the individual web site authors did not anticipate for their sites.

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23
Q
  1. Metadata
A

information that describes other data.

24
Q
  1. Microblog
A

like a blog, but usually only allows 280 or fewer characters, or a brief message

25
Q
  1. Nested comments
A

replies to individual comments and are posted directly under that comment.

26
Q
  1. Participant
A

someone who often responds to the social media content posted by others.

27
Q
  1. Permanence
A

how long the content exists or can be accessed.

28
Q
  1. Podcast
A

syndicated audio or video digital media file that a user can download to a computer or portable media player.

29
Q
  1. Reach
A

the actual number of unique people who view or otherwise access a particular article, advertisement, or other content

30
Q
  1. Semantic Web
A

Web apps that can contextualize data as they process it; data is augmented with metadata to give it meaning as it is processed.

31
Q
  1. Sentiment
A

emotion behind a social media interaction

32
Q
  1. Sharer
A

someone who views and shares content on social media sites

33
Q
  1. SMS gateway
A

services that allow you to send text messages via an instant messaging service.

34
Q
  1. Social bookmarking
A

users can save, organize, manage, and share links to web sites and other internet resources.

35
Q
  1. Social collaboration
A

services that allow users to manage content and links they find on the internet.

36
Q
  1. Social commerce
A

when some type of social interaction or engagement is added to the process of buying and selling products online.

37
Q
  1. Social entertainment
A

services include virtual worlds and online games that have social features included in them.

38
Q
  1. Social Games
A

online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

39
Q

Social Media

A

web-based communication tools that enable people to interact with each other by both sharing and receiving information.

40
Q

Social media publishing

A

allow you to create or upload content and interact with the users who read the content.

41
Q

Social networks

A

services that group individuals with common interests or goals into specific groups or communities.

42
Q

Spectator

A

someone who watches other users’ activities on a social network site, but rarely participates.

43
Q

Streaming

A

services send real-time audio from the publisher via a video cam

44
Q

tags

A

to describe online content such as text, images, videos, and bookmarks.

45
Q

Test Messaging

A

can be used to send alerts, confirm appointments or deliveries, and provide instant communication for many different reasons.

46
Q

Traditional Media

A

Media that pushes or one-way communication methods

47
Q

Unstructured data

A

data that does not follow a specific format and is hard to organize.

48
Q

(UGS) user generated content

A

Consumer become publishers and create and post their own content on various sites.

49
Q

Video conferencing

A

adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics, or slideshows.

50
Q

Viral

A

Media that can get more than 5 million views a week

51
Q

Virtual world

A

simulated environment where multiple users can interact in real time

52
Q

Voice Over IP

A

voice information delivered in digital form as packets of data using the Internet Protocol instead of the traditional circuit switched lines of the public switched telephone network.

53
Q

Web 2.0

A

Web sites that have these technologies that allow two-way communication between the site owner and the consumers.

54
Q

Web feed

A

a data format for delivering web content that is frequently updated such as blog entries and news headlines.

55
Q

Webcast

A

another word for live streaming.

56
Q

XML– Extensible Markup

A

markup language used to store, describe and share data on the web.

Social Media Period 4 (34 decks)

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