lesson 2 vocab Daniella Bianchini Flashcards
Visual Business
It defines a common style to be used and adopted by multiple components
Crowdsourcing
The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet.
Divisional Arrangment
Employees are grouped together based on some factor such as
geographic location, product lines, or even customer demographics
Executive-Buy-In
Refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
Flat organizational structure
highly collaborative environments that rely on all employees communicating about their projects and tasks.
Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service.
Hybrid organizational structure
Combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangment
Employees are grouped together combining functional and divisional groupings.
Social Characters
Can contribute to enhancing brand recognition and consistency.
Business to business
Both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand reconigtion
The extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign.
Business to consumer
All outbound communication the business publishes for consumers.
Company culture
The companies personality
Consumer to business
Communication is inbound from the customer to the business.
Consumer to consumer
Communication is two-way communication between consumers.
Core business goal
Some goals define the company’s culture and do not set any numbers, but provide a philosophy for driving the company forward in the industry or market sector.
Crowdshaping
Is reacting to data about a group of people and making changes to the situation in real time.
Employee advocacy
The practice of employees being brand promoters
Holacracy organizational structure
Has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.
Landing page
A single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
Medium organizational structure
Usually benefit from increased innovation and often have higher productivity and achieve faster results.
Mission statement
Defines why the company exists and its purpose.
Organizational arrangement
Refers to how a company groups its employees together.
Organizational structure
Refers to how a company groups its employees together.
QR code
Are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
Referral link
URL that allows a company to promote their products or web content.
Return on investment
Based on some emotional value by the executive, such as respect, association, trust, and loyalty.
Social tone
A subset of your brand’s voice.
Social voice
Provide a venue for employees to continuously engage in discussions about how best to use social media to advocate for the company.
Tall organizational structure
A few individuals, usually the executives or board of directors, make all the decisions and have the most authority
Referral traffic
Describes the people who come to your domain from other sites, without searching for you on Google.
Color Palette
A correspondence table in which selected colors from a certain color space’s color reproduction range are assigned an index, by which they can be referenced.
