lesson 2 vocab Daniella Bianchini

Question 1

Visual Business

Answer 1

It defines a common style to be used and adopted by multiple components

Question 2

Crowdsourcing

Answer 2

The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet.

Question 3

Divisional Arrangment

Answer 3

Employees are grouped together based on some factor such as

geographic location, product lines, or even customer demographics

Question 4

Executive-Buy-In

Answer 4

Refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

Question 5

Flat organizational structure

Answer 5

highly collaborative environments that rely on all employees communicating about their projects and tasks.

Question 6

Functional arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service.

Question 7

Hybrid organizational structure

Answer 7

Combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

Matrix arrangment

Answer 8

Employees are grouped together combining functional and divisional groupings.

Question 9

Social Characters

Answer 9

Can contribute to enhancing brand recognition and consistency.

Question 10

Business to business

Answer 10

Both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand reconigtion

Answer 11

The extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign.

Question 12

Business to consumer

Answer 12

All outbound communication the business publishes for consumers.

Question 13

Company culture

Answer 13

The companies personality

Question 14

Consumer to business

Answer 14

Communication is inbound from the customer to the business.

Question 15

Consumer to consumer

Answer 15

Communication is two-way communication between consumers.

Question 16

Core business goal

Answer 16

Some goals define the company’s culture and do not set any numbers, but provide a philosophy for driving the company forward in the industry or market sector.

Question 17

Crowdshaping

Answer 17

Is reacting to data about a group of people and making changes to the situation in real time.

Question 18

Employee advocacy

Answer 18

The practice of employees being brand promoters

Question 19

Holacracy organizational structure

Answer 19

Has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 20

Landing page

Answer 20

A single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

Question 21

Medium organizational structure

Answer 21

Usually benefit from increased innovation and often have higher productivity and achieve faster results.

Question 22

Mission statement

Answer 22

Defines why the company exists and its purpose.

Question 23

Organizational arrangement

Answer 23

Refers to how a company groups its employees together.

Question 24

Organizational structure

Answer 24

Refers to how a company groups its employees together.

Question 25

QR code

Answer 25

Are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Question 26

Referral link

Answer 26

URL that allows a company to promote their products or web content.

Question 27

Return on investment

Answer 27

Based on some emotional value by the executive, such as respect, association, trust, and loyalty.

Question 28

Social tone

Answer 28

A subset of your brand’s voice.

Question 29

Social voice

Answer 29

Provide a venue for employees to continuously engage in discussions about how best to use social media to advocate for the company.

Question 30

Tall organizational structure

Answer 30

A few individuals, usually the executives or board of directors, make all the decisions and have the most authority

Question 31

Referral traffic

Answer 31

Describes the people who come to your domain from other sites, without searching for you on Google.

Question 32

Color Palette

Answer 32

A correspondence table in which selected colors from a certain color space’s color reproduction range are assigned an index, by which they can be referenced.