Lesson 4 Marcus Black Flashcards
A/B Testing
method of comparing two versions of a piece of content against each other to determine which one performs better
Call to Action (CTA)
text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel
Editorial Calendar
used to plan content postings and engagement activities on social media platforms
Game Dynamics
the emotions and motivations that are the part of the game experience that lead the user to perform an action.
Game Mechanisms
elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant
Gamification
integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience
Infographic
a hot trend in social media. Are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted
Keyword
strategies can be an important part of a social media campaign
Kick-Off meeting
the first team meeting for the campaign
Metrics
are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal
Qualitative Metrics
are harder to gauge because they are measurements that are based on observations
Quantitative Metrics
are often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth
Social Media Campaign
is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time
Social Media Funnel
a series of phases that a target persona or audience member goes through when interacting with a company on social media
Status-Based Workflow
Everything in the campaign is based on the status of the content
