Hailey McNeely Lesson 4: Creating a Social Media Campaign

Question 1

define A/B testing

Answer 1

a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions

Question 2

define Call to Action

Answer 2

a marketing term for any device designed to prompt an immediate response or encourage an immediate sale

Question 3

define Editorial Calendar

Answer 3

to control publication of content across different media

Question 4

define game dynamics

Answer 4

the patterns of how the game and the players will evolve over some time

Question 5

define game mechanisms

Answer 5

are constructs of rules and feedback loops intended to produce enjoyable gameplay. They are the building blocks that can be applied and combined to gamify any non-game context

Question 6

define gamification

Answer 6

the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Question 7

define infographic

Answer 7

a representation of information in a graphic format designed to make the data easily understandable at a glance

Question 8

define keyword

Answer 8

are ideas and topics that define what your content is about

Question 9

define kick-off meeting

Answer 9

the first meeting with the project team and the client of the project.

Question 10

define metrics

Answer 10

is a quantifiable measure that is used to track and assess the status of a specific business process

Question 11

define qualitative metrics

Answer 11

in online marketing measure the quality of customer interaction

Question 12

define Quantitative Metrics

Answer 12

are click-through rates, time on sites, or visitor counts, or any other measure in online marketing that can be represented numerically

Question 13

define social media campaign

Answer 13

is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms

Question 14

define social media funnel

Answer 14

marketing funnel is a path that your customers travel through

Question 15

define status-based workflow

Answer 15

A Workflow is a sequence of tasks that processes a set of data. Workflows occur across every kind of business and industry

Question 16

define task-based workflow

Answer 16

A Workflow is a sequence of tasks that processes a set of data. Workflows occur across every kind of business and industry