Lesson 1 Vocabulary Social Media Flashcards
The ease of obtaining the tools needed to publish content.
Accessibility
The number of shares per post on a social media channel.
Amplification Rate
A Web browser or application that collects syndicated content into a single location.
Aggregator
A programming methodology for the Web that enables Web applications to interact with users.
Ajax
The number of likes per post on a social media channel.
Applause Rate
A social media user who creates original content.
Contributor
A collection of entries posted on a Web site in reverse chronological order.
Blog
An online representation of a user.
Avatar
The number of comments per post on a social media channel.
Conversation Rate
A Web page made of a collection of panels that present different information.
Dashboard
The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
Exposure
The number of places a particular content item it made available.
Distribution
When a game or other software is provided for free with limited features and additional features cost money.
Freemium
Indicates how fast content is created and distributed.
Immediacy
The number of times within a certain period that a particular content item is published in the media.
Frequency
A keyword tag that uses a hash symbol (#) as a prefix.
Hashtag
The number of times a piece of content is displayed.
Impression
A social media user who has the power to sway or persuade others.
Influencer
A programming language used on Web pages to make them interactive.
JavaScript
Program or mobile app that allows real-time or delayed communication between users.
Instant Messaging
Program or mobile app that allows real-time communication between online users.
Live Chat
Information that describes other data.
Metadata
The process of broadcasting live video or audio over the Internet to an audience.
Live Streaming
A Web page that integrates content and scripts from multiple Web sites to create new applications.
Mashup
Is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.
Microblog
Are replies to individual comments and are posted directly under that comment.
Nested Comments
Is someone who often responds to social media content posted by others.
Participant
Refers to how long the content exists or can be accessed.
Permanence
is a syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod).
Podcast
Is the emotion behind a social media interaction.
Sentiment
Indicates the actual number of unique people who view or otherwise access a particular article, advertisement, or other content.
Reach
Implementations are Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.
Semantic Web
is someone who views and shares content on social media sites.
Sharer
refres to services that allow users to manage content links they find on the Internet.
Social Collaboration
are services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web, and desktop computers.
SMS Gateway
allow users to save, organize, manage, and share links to Web sites and other Internet resources.
Social Bookmarking
occurs when some type of social interaction or engagement is added to the process of buying and selling products online.
Social Commerce
Is any online service, site, or mobile app that allows people to interact and be social.
Social Media
Services include virtual worlds and online games that have social features included in them.
Social Entertainment
Are online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social Games.
Services that allow you to create or upload content and interact with users who read the content.
Social Media Publishing
Are services that group individuals with common interests or goals into specific groups or communities.
Social Networks
(sometimes called a lurker) is someone who watches other users’ activities on a social network site, but rarely (if ever) participates.
Spectator
is broadcasting live video and/or audio over the Internet to an audience.
Streaming
Web 2.0 and social media sites are producing massive amounts of data. Most of this data does not follow a specific data format and is hard to organize or label.
Unstructured Data
Users add these to describe online content such as text, images, videos, and bookmarks.
Tags
Is a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Text Messaging
Involves push or one-way communication methods. The publisher creates content and sends that content to the end user via the media source, with no interaction or collaboration with the user.
Traditional Media
The process of user sharing information over the internet that may reach millions of people is called
Viral
adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics, or slideshows.
Video Conferencing
Certain sites go a step further and allow the consumers to become publishers and create and post their own content on various sites. This content generated by consumers turned publishers is called user generated content.
UGC
Is a simulated environment where multiple users can interact in real time.
Virtual World
(VoIP) is voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of traditional circuit switched lines of the publish switched telephone network (PSTN).
Voice Over IP
Is a markup language used to store, describe, and share data on the Web. Ajax combines two languages to create dynamic and interactive Web pages where the user does not need to continuously refresh or reload the page to send or receive new content.
Extensible Markup Language
Web sites that have these technologies that allow two-way communication between the site owner and the consumers are called
Web 2.0
Is a data format for delivering Web content that is frequently updated, such as blog entire and news headlines.
Web Feed
Live streaming is broadcasting live video and/or audio over the Internet to an audience. Another term used for live streaming broadcast is
Webcast.
