Lesson 1 Vocabulary Social Media

Question 1

The ease of obtaining the tools needed to publish content.

Answer 1

Accessibility

Question 2

The number of shares per post on a social media channel.

Answer 2

Amplification Rate

Question 3

A Web browser or application that collects syndicated content into a single location.

Answer 3

Aggregator

Question 4

A programming methodology for the Web that enables Web applications to interact with users.

Answer 4

Ajax

Question 5

The number of likes per post on a social media channel.

Answer 5

Applause Rate

Question 6

A social media user who creates original content.

Answer 6

Contributor

Question 7

A collection of entries posted on a Web site in reverse chronological order.

Answer 7

Blog

Question 8

An online representation of a user.

Answer 8

Avatar

Question 9

The number of comments per post on a social media channel.

Answer 9

Conversation Rate

Question 10

A Web page made of a collection of panels that present different information.

Answer 10

Dashboard

Question 11

The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.

Answer 11

Exposure

Question 12

The number of places a particular content item it made available.

Answer 12

Distribution

Question 13

When a game or other software is provided for free with limited features and additional features cost money.

Answer 13

Freemium

Question 14

Indicates how fast content is created and distributed.

Answer 14

Immediacy

Question 15

The number of times within a certain period that a particular content item is published in the media.

Answer 15

Frequency

Question 16

A keyword tag that uses a hash symbol (#) as a prefix.

Answer 16

Hashtag

Question 17

The number of times a piece of content is displayed.

Answer 17

Impression

Question 18

A social media user who has the power to sway or persuade others.

Answer 18

Influencer

Question 19

A programming language used on Web pages to make them interactive.

Answer 19

JavaScript

Question 20

Program or mobile app that allows real-time or delayed communication between users.

Answer 20

Instant Messaging

Question 21

Program or mobile app that allows real-time communication between online users.

Answer 21

Live Chat

Question 22

Information that describes other data.

Answer 22

Metadata

Question 23

The process of broadcasting live video or audio over the Internet to an audience.

Answer 23

Live Streaming

Question 24

A Web page that integrates content and scripts from multiple Web sites to create new applications.

Answer 24

Mashup

Question 25

Is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.

Answer 25

Microblog

Question 26

Are replies to individual comments and are posted directly under that comment.

Answer 26

Nested Comments

Question 27

Is someone who often responds to social media content posted by others.

Answer 27

Participant

Question 28

Refers to how long the content exists or can be accessed.

Answer 28

Permanence

Question 29

is a syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod).

Answer 29

Podcast

Question 30

Is the emotion behind a social media interaction.

Answer 30

Sentiment

Question 31

Indicates the actual number of unique people who view or otherwise access a particular article, advertisement, or other content.

Answer 31

Reach

Question 32

Implementations are Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.

Answer 32

Semantic Web

Question 33

is someone who views and shares content on social media sites.

Answer 33

Sharer

Question 34

refres to services that allow users to manage content links they find on the Internet.

Answer 34

Social Collaboration

Question 35

are services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web, and desktop computers.

Answer 35

SMS Gateway

Question 36

allow users to save, organize, manage, and share links to Web sites and other Internet resources.

Answer 36

Social Bookmarking

Question 37

occurs when some type of social interaction or engagement is added to the process of buying and selling products online.

Answer 37

Social Commerce

Question 38

Is any online service, site, or mobile app that allows people to interact and be social.

Answer 38

Social Media

Question 39

Services include virtual worlds and online games that have social features included in them.

Answer 39

Social Entertainment

Question 40

Are online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

Answer 40

Social Games.

Question 41

Services that allow you to create or upload content and interact with users who read the content.

Answer 41

Social Media Publishing

Question 42

Are services that group individuals with common interests or goals into specific groups or communities.

Answer 42

Social Networks

Question 43

(sometimes called a lurker) is someone who watches other users' activities on a social network site, but rarely (if ever) participates.

Answer 43

Spectator

Question 44

is broadcasting live video and/or audio over the Internet to an audience.

Answer 44

Streaming

Question 45

Web 2.0 and social media sites are producing massive amounts of data. Most of this data does not follow a specific data format and is hard to organize or label.

Answer 45

Unstructured Data

Question 46

Users add these to describe online content such as text, images, videos, and bookmarks.

Answer 46

Tags

Question 47

Is a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.

Answer 47

Text Messaging

Question 48

Involves push or one-way communication methods. The publisher creates content and sends that content to the end user via the media source, with no interaction or collaboration with the user.

Answer 48

Traditional Media

Question 49

The process of user sharing information over the internet that may reach millions of people is called

Answer 49

Viral

Question 50

adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics, or slideshows.

Answer 50

Video Conferencing

Question 51

Certain sites go a step further and allow the consumers to become publishers and create and post their own content on various sites. This content generated by consumers turned publishers is called user generated content.

Answer 51

UGC

Question 52

Is a simulated environment where multiple users can interact in real time.

Answer 52

Virtual World

Question 53

(VoIP) is voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of traditional circuit switched lines of the publish switched telephone network (PSTN).

Answer 53

Voice Over IP

Question 54

Is a markup language used to store, describe, and share data on the Web. Ajax combines two languages to create dynamic and interactive Web pages where the user does not need to continuously refresh or reload the page to send or receive new content.

Answer 54

Extensible Markup Language

Question 55

Web sites that have these technologies that allow two-way communication between the site owner and the consumers are called

Answer 55

Web 2.0

Question 56

Is a data format for delivering Web content that is frequently updated, such as blog entire and news headlines.

Answer 56

Web Feed

Question 57

Live streaming is broadcasting live video and/or audio over the Internet to an audience. Another term used for live streaming broadcast is

Answer 57

Webcast.