lesson 2 Flashcards
- Visual style:
: used to define the appearance of an application. It defines a common style to be used and adopted by multiple components.
- Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content
- Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics. For example, restaurant chains use geographical areas to arrange several restaurants in a division.
- Executive buy-in:
Refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
- Flat organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles. Other than the company owner or very few managers, everyone is seen as equal and has an equal voice in the company decisions.
- Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service. A functional structure usually has a central manager for communication with other departments.
- Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
- Matrix arrangement
: Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members
- Social characters
essentially adaptive to the dominant mode of production in a society. The concept describes the formation of the shared character structure of the people of a society
- Business to business (B2B):
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
- Brand recognition
how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
- Business to consumer (B2C
communication is all outbound communication the business publishes for consumers. Outbound communication can be one to one conversation between the business and a single consumer or it can be one to many conversations between a business and all of its followers on a social media platform.
- Company culture:
the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
- Consumer to business (C2B):
communication is inbound from the customer to the business. This type of communication has greatly expanded in companies that are active on social media.
- Consumer to consumer (C2C):
communication is two-way communication between consumers. C2C is very important in social media and for businesses because it is the social media equivalent of word-of-mouth advertising.
- Core business goal:
Company owners or executives develop the core business goals that directly support the company’s mission. These goals relate to the entire business and do not focus on any one department, product, or service.
- Crowdshaping
reacting to data about a group of people and making changes to the situation in real time
- Employee advocacy
The practice of employees being brand promoters
- Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making. Everyone can focus on what they do best. With holacracy, roles are formed around the work, not the people.
- Landing page
a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitor’s information in exchange for a desired offer.
- Medium organizational structure
have fewer layers but still have a hierarchical structure. There is still a command structure in place, but communication moves freely in both directions.
- Mission statement
defines why the company exists and its purpose
- Organizational arrangement
how a company groups its employees together
- Organizational structure:
of a company refers to the number of managerial layers a company has (its hierarchy)
- QR code:
: is a two-dimensional version of the barcode, typically made up of black and white pixel patterns.
- Referral link
Links from non-owned social media sites that direct users to company owned sites
- Return on investment (ROI):
is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments
- Social tone
how you use your voice in different situations. Social tone is how you say something. Social tone includes the type of language you use (conversational, professional, and so forth), the way you construct sentences, and the manner in which you use words
- Social voice:
a company is based on how the company wants to be perceived. Is the company tried and true with a mature voice? Is the company a young startup that wants to be thought of as trendy?
- Tall organizational structure
multiple layers of management and are organized in a hierarchical layout, a few individuals, usually the executives or board of directors, make all the decisions and have the most authority
- Referral traffic:
When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site. You can easily track referral traffic using analytic programs, such as Google Analytics, to see how many visitors are coming from a specific social media platform.
- Color Palette
: a set of colors used together. The color palette your brand uses might already be set in stone if the business is well established
