Lesson 2 Vocab Flashcards
- Visual style
refers to what your content looks like on social media platforms
- Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content
- Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics
- Executive buy-in
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders
- Flat organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles.
- Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service.
- Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
- Matrix arrangement
Employees are grouped together combining functional and divisional groupings.
- Social characters
might be a real person, a made-up person, or even a mascot that represents the company.
- Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media
- Brand recognition
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
- Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers.
- Company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
- Consumer to business (C2B)
communication is inbound from the customer to the business.
- Consumer to consumer (C2C)
communication is two-way communication between consumers.
- Core business goal
that directly support the company’s mission
- Crowdshaping
reacting to data about a group of people and making changes to the situation in real time.
- Employee advocacy
The practice of employees being brand promoters
- Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
- Landing page
links from each social media platform direct users to specific pages on your Web site
- Medium organizational structure
fewer layers but still have a hierarchical structure
- Mission statement
defines why the company exists and its purpose
- Organizational arrangement
refers to how a company groups its employees together
- Organizational structure
refers to the number of managerial layers a company has (its hierarchy).
- QR code
are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses
- Referral link
Links from non-owned social media sites that direct users to company owned sites
- Return on investment (ROI)
based on some emotional value by the executive, such as respect, association, trust, and loyalty.
- Social tone
how you use your voice in different situations
- Social voice
is based on how the company wants to be perceived
- Tall organizational structure
multiple layers of management and are organized in a hierarchical layout.
- Referral traffic
When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.
- Color Palette
is a set of colors used together
