Lesson 1 Vocab Cards. Flashcards
accessibility
having equal access to web-based information and services for everyone
aggregator
a website or program that collects relates items of content and displays them or links to them
ajax
denotes a technique based on Javascript technology that changes the communication with the server and accelerates web applications
amplification rate
ratio of shares per post to the number of overall followers
applause rate
the number of approval actions, or virtual applause , you get from your audience
avatar
defined as manifestation, appearance, or incarnation
blog
a website or web page , that is written in an informal or conversational style
contributor
a person who writes articles for a magazine or newspaper
conversion rate
percentage of consumers who take the action you want them to take
dashboard
a reporting tool used to track engagement metrics across multiple platform using a single interface
distribution
developing audience interaction and engagement for publishers
exposure
the extent to which audience members have encountered specific messages or classes of messages/media content
freemium
users able to export data at any time via download feature/data is controlled and managed by users,developers and owners
frequency
how many times you’ve reached the same person with a specific piece of content
hashtag
a way to connect social media content to a specific topic, event , theme or conversation
immediacy
degree of directness and intensity of interaction between communicator and referent in a communicators linguistic message
impression
number of times your content is displayed
influencer
has access to a huge audience and can persuade others to act based on their recommendations
instant messaging
type of online communication that offers real-time text transmission over the internet
Javascript
computer programming language used to create interactive effects within web browsers
live chat
online communications app that enables you and your website visitors to chat
live streaming
transmit or receive live video and audio coverage of an event over the internet
mashup
special type of mashup application that relies on various open APIs and feeds to combine publicity available content from
metadata
allows the user to read a short summary of a webpage when it appears as a result in a search engine or when it is shared on a social media platform
microblog
a social media site to which a user makes short, frequent posts
nested comments
when a comment or an additional block of code is placed inside of another block of code
participant
a person who takes part in something
permanence
the state or quality of lasting or remaining uncharged indefinitely
podcast
new media , new channel. You listen to one or two people having a conversation
reach
media analytics metric
semantic web
web pages is structured and tagged in such a way that it can be read directly by computers
sentiment
the attitude and feelings people have about your brand on social media
sharer
users broadcast web content on a social network to their connections , groups , or specific individuals
SMS gateway
allows a computer to send or receive short message service transmissions from a telecommunications
social bookmarking
tagging a website page with a browser based tool so that you can easily visit it again later
social collaboration
processes that help multiple people or groups interact and share information to achieve common goals
social commerce
subset of electronic commerce that involves social media
social entertainment
entertaining interactive functionally and content including live video streaming, video chat communications, gaming, music and more
social games
type of online game that is played through social networks
social media
websites and applications that enable users to create and share content or to participate in social networking
social media publishing
online platform which people use to build social networks or social relationships with others
spectator
people who have a profile on different social networking sites and visit them with some regularity
streaming
real time video that is broadcast through a social network or online platform
tags
engage an individual , business or any entity with a social profile when they mention them in a post or comment
text messaging
act of composing and sending electronic messages
traditional media
old media , 1900 media , or legacy media
unstructured data
information that does not have a pre-defined data model or is not organized in a pre-defined matter
(UGS) user generated content
any content created by people, rather than brands
video conferencing
telecommunication in the form of a videoconference
viral
a piece of content in just hours or days is shared by thousands or more
virtual world
a computer simulated environment which may be populated by many users
voice over IP
method and group of technologies for the delivery of voice communications
