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Social Media Period 4 > Lesson 1 Vocab Cards. > Flashcards

Lesson 1 Vocab Cards. Flashcards

1
Q

accessibility

A

having equal access to web-based information and services for everyone

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2
Q

aggregator

A

a website or program that collects relates items of content and displays them or links to them

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3
Q

ajax

A

denotes a technique based on Javascript technology that changes the communication with the server and accelerates web applications

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4
Q

amplification rate

A

ratio of shares per post to the number of overall followers

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5
Q

applause rate

A

the number of approval actions, or virtual applause , you get from your audience

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6
Q

avatar

A

defined as manifestation, appearance, or incarnation

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7
Q

blog

A

a website or web page , that is written in an informal or conversational style

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8
Q

contributor

A

a person who writes articles for a magazine or newspaper

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9
Q

conversion rate

A

percentage of consumers who take the action you want them to take

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10
Q

dashboard

A

a reporting tool used to track engagement metrics across multiple platform using a single interface

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11
Q

distribution

A

developing audience interaction and engagement for publishers

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12
Q

exposure

A

the extent to which audience members have encountered specific messages or classes of messages/media content

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13
Q

freemium

A

users able to export data at any time via download feature/data is controlled and managed by users,developers and owners

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14
Q

frequency

A

how many times you’ve reached the same person with a specific piece of content

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15
Q

hashtag

A

a way to connect social media content to a specific topic, event , theme or conversation

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16
Q

immediacy

A

degree of directness and intensity of interaction between communicator and referent in a communicators linguistic message

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17
Q

impression

A

number of times your content is displayed

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18
Q

influencer

A

has access to a huge audience and can persuade others to act based on their recommendations

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19
Q

instant messaging

A

type of online communication that offers real-time text transmission over the internet

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20
Q

Javascript

A

computer programming language used to create interactive effects within web browsers

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21
Q

live chat

A

online communications app that enables you and your website visitors to chat

22
Q

live streaming

A

transmit or receive live video and audio coverage of an event over the internet

23
Q

mashup

A

special type of mashup application that relies on various open APIs and feeds to combine publicity available content from

24
Q

metadata

A

allows the user to read a short summary of a webpage when it appears as a result in a search engine or when it is shared on a social media platform

25
Q

microblog

A

a social media site to which a user makes short, frequent posts

26
Q

nested comments

A

when a comment or an additional block of code is placed inside of another block of code

27
Q

participant

A

a person who takes part in something

28
Q

permanence

A

the state or quality of lasting or remaining uncharged indefinitely

29
Q

podcast

A

new media , new channel. You listen to one or two people having a conversation

30
Q

reach

A

media analytics metric

31
Q

semantic web

A

web pages is structured and tagged in such a way that it can be read directly by computers

32
Q

sentiment

A

the attitude and feelings people have about your brand on social media

33
Q

sharer

A

users broadcast web content on a social network to their connections , groups , or specific individuals

34
Q

SMS gateway

A

allows a computer to send or receive short message service transmissions from a telecommunications

35
Q

social bookmarking

A

tagging a website page with a browser based tool so that you can easily visit it again later

36
Q

social collaboration

A

processes that help multiple people or groups interact and share information to achieve common goals

37
Q

social commerce

A

subset of electronic commerce that involves social media

38
Q

social entertainment

A

entertaining interactive functionally and content including live video streaming, video chat communications, gaming, music and more

39
Q

social games

A

type of online game that is played through social networks

40
Q

social media

A

websites and applications that enable users to create and share content or to participate in social networking

41
Q

social media publishing

A

online platform which people use to build social networks or social relationships with others

42
Q

spectator

A

people who have a profile on different social networking sites and visit them with some regularity

43
Q

streaming

A

real time video that is broadcast through a social network or online platform

44
Q

tags

A

engage an individual , business or any entity with a social profile when they mention them in a post or comment

45
Q

text messaging

A

act of composing and sending electronic messages

46
Q

traditional media

A

old media , 1900 media , or legacy media

47
Q

unstructured data

A

information that does not have a pre-defined data model or is not organized in a pre-defined matter

48
Q

(UGS) user generated content

A

any content created by people, rather than brands

49
Q

video conferencing

A

telecommunication in the form of a videoconference

50
Q

viral

A

a piece of content in just hours or days is shared by thousands or more

51
Q

virtual world

A

a computer simulated environment which may be populated by many users

52
Q

voice over IP

A

method and group of technologies for the delivery of voice communications

Social Media Period 4 (34 decks)

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