Soc28 Commercialisation In Sport

Question 1

What is Commercialisation

Answer 1

Commercialisation is making something available on the market; using something to make a profit.

Question 2

What is Media

Answer 2

Media is the main means of mass communication (television, radio, newspapers and internet).

Question 3

How has commercialisation changed sport?

Answer 3

• Commercialisation has developed as sport has become more professional - where people are paid to play.
• As professionalism grew so did advertising and sponsorships because
  larger audiences were able to watch sporting events.
• When TV coverage began it meant that advertising and sponsors could reach millions of people at a time for some sports. The World Cup and Olympic are global events.

Question 4

Commercialisation, the media and sport

Answer 4

• Sport, media and b are called the ‘golden triangle’. These three elements are closely linked to modern sport as the media and business invest so much money into sport.
• For example, Sky TV pays the Premier League over 5 million for each team per live game so that they can dictate timings. This money can be used to improve
  equipment or facilities
• At all levels the sponsors product has to be considered suitable for endorsement. For example, if the sponsor was a cigarette company there would be issues around the negative health implications of smoking.

Question 5

Sport and media

Question 6

How has the media changed sport?

Answer 6

• Increased media coverage has meant that sport has become more and more commercialised.
• As the media are there companies will try to exploit this opportunity to promote and sell their products
• Sports associations such as the FA see the media as a great way to publicise their sport, gain sponsorship and sell products.