Q2 - MIL 💻 Flashcards
A system of conventional spoken, manual (signed), or written symbols by means of which human beings, as members of a social group and participants in its culture, express themselves.
LANGUAGE
Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
MEDIA LANGUAGE
Interpreting Media Language
- DENOTATIVE
- CON(N)OTATIVE
Literal meaning of the media.
DENOTATIVE
Various interpretations that media suggests to the audience which are often associated with culture, values, beliefs, etc.
CON(N)OTATIVE
Tools used to construct or suggest meaning in media forms and product that have a commonly established meaning to the target audience.
MEDIA CODES
TYPES OF MEDIA CODES
3 ITEMS
- Symbolic Codes
- Technical Codes
- Written Codes
Media Codes and Conventions
4 ITEMS
- Symbolic Codes
- Technical Codes
- Written Codes
- Conventions
Symbolic Codes
4 ITEMS
- Setting
- Mise en scene
- Acting
- Color
Technical Codes
4 ITEMS
- Camerawork
- Editing
- Audio
- Lighting
Written Codes
2 ITEMS
- Printed Language
- Spoken Language
Conventions
3 ITEMS
- Form Conventions
- Story Conventions
- Genre Conventions
The meaning of the product is not based on the product itself but on the interpretation of the audience; audience-based
Symbolic Code
Known as the time and place of the narrative, describes where the story or a specific scene took place. It can be a created atmosphere or frame.
Setting
A French term that means ‘everything within the frame’. It also refers to all the objects within a frame the way they are arranged. To analyze this, you should look into the media’s set design, costume, props, staging and composition.
Mise en scene
In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative.
Acting
Has strong cultural connotations. Analyzing the use of ____ in media and its various aspects, you have to look at the following: dominant ____, contrasting foils and ____ symbolism.
Color
Specific to a media form and do not live as a separate entity.
Technical Code
How the camera is operated, positioned and moved to achieve certain effects is also important in analyzing media. These include positioning, movement, framing, exposure and choice of lens.
Camerawork
It is the process of choosing, manipulating, and arranging images and sound.
Editing
Using sound expressively or naturalistically also plays a role in media. Its three aspects include dialogue, sound effects and music.
Audio
Manipulating light, either natural or artificial, to selectively highlight specific elements of certain scenes, is also one of the important elements of media. These elements of lighting include: quality, direction, source and color.
Lighting
Lighting examples:
12 items
Flat lighting
Butterfly lighting
Loop lighting
Rembramdt lighting
Split lighting
Rim lighting
Ceiling Bounce lighting
Low angle lighting
Top light
Hairlight
Backlight
Background light
A type of code that is written usually includes formal written language used in media. Similar to technical and symbolic codes, this code can be used to interpret a narrative and communicate information regarding a character.
Written code
Possible methods in which codes are organized in a product; based on a standard or norm that acts as a rule governing behavior.
MEDIA CONVENTION
TYPES OF MEDIA CONVENTIONS
3 items
- Form Conventions
- Story Conventions
- Genre Conventions
Are the distinct ways that audiences expect codes to be arranged in media.
Form conventions
Common narrative structures and expectations from media.
Story conventions
The common use of tropes, characters, settings or themes in a certain media. These are closely linked with how the audience expects from the media product.
Genre conventions
However, culture is very important in the way we interpret signs and codes. It is important to realize that culture always determines the meaning a sign or code communicates.
MEDIA CONVENTION
It refers to a class or category of artistic endeavor having a particular form, content, technique, or the like.
Genre
This kind of code is often seen on print media, especially on headlines.
Written
It refers to time and place of the narrative, describes where the story or a specific scene took place.
Setting
The accepted ways of using media codes. These are closely connected to what the audience expects from media.
Genre
Pertains to the output of a person’s intellectual pursuit such as literary and artistic works, inventions, logos, symbols, and signs, as well as names and images used for commercial purpose or advertisements.
INTELLECTUAL PROPERTY
Sets of rights granted to the author or creator of a work, to restrict others’ ability to copy, redistribute, and reshape the content.
Copyright
It is the use or production of copyright-protected material without the permission of the copyright holder.
COPYRIGHT INFRINGEMENT
This license is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. This license is used when an author wants to give other people the right to share, use, and build upon a work that the author has created.
Creative Common
An exclusive right granted to an invention.
Patent
It is the commission of a prohibited act with respect to a patented invention without permission from the patent holder.
PATENT INFRINGEMENT
A specific sign associated with a particular brand of goods or services
Trademark
It is the unauthorized use of a trademark or service mark on or in connection with goods and or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and or services.
Trademark Infringement
Refers to the copying of a copyrighted material, with the purpose of using it for a review, commentary, critic, or parody, without the need to ask permission from the copyright owner.
Fair use
Is an act or instance of using or closely imitating the language and thoughts of another author without authorization.
Plagiarism
Means the use of good manners in online communication such as e-mail, forums, blogs, and social networking sites to name a few.
Netiquette
Is bullying that takes place using electronic technology. Electronic technology includes devices and equipment such as cell phones, computers, and tablets as well as communication tools including social media, text messages, chat, and websites
Cyberbullying
Is the excessive use of computers to the extent that interferes with daily life.
Computer Addiction or Cyber Addiction
Is an economic inequality between groups in terms of access to, use of, or knowledge of ICT.
Digital divide
Legal Contents: (6)
- Intellectual property
- Copyright
- Patent
- Trademark
- Fair use
- Plagiarism
Ethical content: (1)
Netiquette
Societal issues content: (3)
- Cyberbullying
- Cyber addiction
- Digital Divide
The most coveted trademark symbol. It provides notice that your trademark is registered in a given country for goods/services sold under that name or logo. This tells consumers your mark is trusted, and cautions competitors not to use your name. This symbol may be used only after trademark registration.
Registered Trademark Symbol
This symbol is used by entities selling goods/services under a given name. This serves as notice to the public that you are considering claiming your trademark rights. This symbol may be used before, during, or without registration.
Unregistered Trademark
An uncommon symbol, this symbol tells that the public that you are seeking to protect the services sold under your trademark. This mark may be used without registration. This symbol may be used before, during, or without registration.
Service Mark Symbol
