Q2 - MIL π» Flashcards
A system of conventional spoken, manual (signed), or written symbols by means of which human beings, as members of a social group and participants in its culture, express themselves.
LANGUAGE
Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
MEDIA LANGUAGE
Interpreting Media Language
- DENOTATIVE
- CONOTATIVE
Literal meaning of the media.
DENOTATIVE
Various interpretations that media suggests to the audience which are often associated with culture, values, beliefs, etc.
CONOTATIVE
Tools used to construct or suggest meaning in media forms and product that have a commonly established meaning to the target audience.
MEDIA CODES
TYPES OF MEDIA CODES
3 ITEMS
- Symbolic Codes
- Technical Codes
- Written Codes
Media Codes and Conventions
4 ITEMS
- Symbolic Codes
- Technical Codes
- Written Codes
- Conventions
Symbolic Codes
4 ITEMS
- Setting
- Mise en scene
- Acting
- Color
Technical Codes
4 ITEMS
- Camerawork
- Editing
- Audio
- Lighting
Written Codes
2 ITEMS
- Printed Language
- Spoken Language
Conventions
3 ITEMS
- Form Conventions
- Story Conventions
- Genre Conventions
The meaning of the product is not based on the product itself but on the interpretation of the audience; audience-based
Symbolic Code
Known as the time and place of the narrative, describes where the story or a specific scene took place. It can be a created atmosphere or frame.
Setting
A French term that means βeverything within the frameβ. It also refers to all the objects within a frame the way they are arranged. To analyze this, you should look into the mediaβs set design, costume, props, staging and composition.
Mise en scene
In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative.
Acting
Has strong cultural connotations. Analyzing the use of ____ in media and its various aspects, you have to look at the following: dominant ____, contrasting foils and ____ symbolism.
Color
Specific to a media form and do not live as a separate entity.
Technical Code
How the camera is operated, positioned and moved to achieve certain effects is also important in analyzing media. These include positioning, movement, framing, exposure and choice of lens.
Camerawork