Q1 - MIL 💻 Flashcards
It is the process of sharing information, ideas, or feelings between people through speaking, writing, or other methods.
Communication
It involves sending and receiving messages to understand each other.
Communication
Two Types of Communication:
- Verbal Communication
- Non-verbal Communication
It refers to the form of communication in which message is transmitted verbally; communication is done by word of mouth.
Verbal Communication
It is when you send or receive wordless messages. Using of gesture, body language, posture, and facial expression.
Non-verbal Communication
It is the ability to identify, understand, interpret, create, communicate and compute using printed and written materials associated with varying contexts.
Ex: reading a book, wiring an email, following a recipe
Literacy
It is the physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc.
Ex: newspapers, radio, television, social media
Media
It is a broad term that covers processes data, knowledge derived from study, experience, instruction signal or symbol.
Information
It refers to the knowledge of specific events or situations that has been gathered or received by communication, intelligence, or news reports.
Information
“____ serves as a source and a channel for relay in information. Therefore, ____ is the content that you share during the communication”
Media
information
It serves as a source and a channel for relay in information.
Media
It is the content that you share during the communication.
Information
It refers to the essential skills and competencies that help us interact with media and information sources effectively.
Media and Information Literacy
MIL allows us to?
- Access Information: Find and retrieve information from various sources, like books, websites, and social media.
- Understand Information: Comprehend and interpret the information we find, making sense of what it means.
- Evaluate Information: Critically assess the reliability and credibility of the information. Is it true? Is it biased?
- Create Information: Produce and share our own content, like writing articles, making videos, or posting on social media.
Why MIL is Important?
- Critical Thinking: MIL helps us develop critical thinking skills. We learn to question the information we receive and make informed decisions.
- Life-Long Learning: It encourages continuous learning and adapting to new information and technologies.
- Active Citizenship: By understanding and using information effectively, we can participate more actively in our communities and society.
It is the ability to access, analyze, evaluate, and produce (create media in a variety of forms).
Media Literacy
Today, you can get most of your information through complex combinations of text, images, and sounds received from TV, radio, video games, music, the internet, and other forms of media.
Media Literacy
MEDIA LITERACY IS IMPORTANT IN THE:
A. School – it helps in educational standards; in language arts, social studies, health and other subject it includes,
B. Community – is important because it helps prevent misinformation, promotes unity, and keeps the community informed and adaptable in a rapidly changing world.
C. Public Life – help us how media create cultures and how the media monopoly affects our politics and society.
Media monopoly – the handful of giant corporations that control most of our media.
It is the handful of giant corporations that control most of our media.
Media monopoly
It is the ability to recognize when information is needed, and locate, evaluate and communicate information in its various formats.
Information Literacy
Information Literate have the abilities to:
• Recognize problems
• Formulate hypothesis
• Make good prediction
• Ask important questions
• Apply heuristic strategies
• Develop complex understanding
It is the ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technology tools.
Technology Literacy
MIL helps us develop this skill. We learn to question the information we receive and make informed decisions.
Critical Thinking
It encourages continuous learning and adapting to new information and technologies.
Life-Long Learning
By understanding and using information effectively, we can participate more actively in our communities and society.
Active Citizenship
Find and retrieve information from various sources, like books, websites, and social media.
Access Information
Comprehend and interpret the information we find, making sense of what it means.
Understand Information
Produce and share our own content, like writing articles, making videos, or posting on social media.
Create Information
Critically assess the reliability and credibility of the information. Is it true? Is it biased?
Evaluate Information
It helps in educational standards; in language arts, social studies, health and other subject it includes.
Media literacy in the School
Is important because it helps prevent misinformation, promotes unity, and keeps the community informed and adaptable in a rapidly changing world.
Media literacy in the Community
Help us how media create cultures and how the media monopoly affects our politics and society.
Media literacy in Public Life
Examples of Media
Newspapers
Radio
Television
Social media
Examples of Literacy
Reading a book
Wiring an email
Following a recipe
Examples of Literacy
Reading a book
Wiring an email
Following a recipe
(4 items - in order)
The Evolution of Traditional to New Media:
- Pre-Industrial Age (Before 1700’s)
- Industrial Age (1700s-1930s)
- Electronic Age (1930s-1980s)
- Information Age (1900s-2000s)
(Before 1700s)
In the Pre-Industrial Age, people had discovered the following developments (3):
- Crafting fire
- Making paper out of plants
- Forging weapons & tools with stone, bronze, copper & iron
Examples in Pre-Industrial Age (4):
- Cave Painting (35,000 BC)
- Clay Tablets in Mesopotamia (2,400 BC)
- Papyrus in Egypt (2500 BC)
- Printing Press using Wood Blocks (220 AD)
(1700s-1930s)
In the Industrial Age, people had discovered the following developments (5):
- Using power steam
- Developing machine tools
- Establishing iron production
- Manufacturing various products, &
- Publishing books through printing press.
Examples in Industrial Age (7):
- Printing press for mass production (19th Century)
- Newspaper - The London Gazette (1640)
- Typewriter (1800) & Telephone (1876)
- Motion Picture Photography / Projection (1890)
- Motion Picture with Sound (1926)
- Telegraph
- Punch Cards
(1930s-1980s)
In the Electronic Age, people had discovered the following developments (3):
- Inventing the transistor.
- Harnessing the power of transistors that led to the invention of transistor radio, electronic circuits, early computers.
- Improvement of the efficiency of the long distance communciation.
Examples in Electronic Age (5):
- Transistor Radio
- Television (1941)
- Large Computers - EDSAC (1949) & UNIVAC (1951)
- Mainframe Computers - IBM 704 (1960)
- Personal Computers - Hewlett-packard 9100 A (1968) & Apple 1 (1976)
The era where we now live in. Is when the Internet has opened more opportunities for faster, real-time communication, including the advents of social network.
Information Age (1900s-2000s)
Information Age (1900s-2000s)
Technology users have enjoyed the benefits of microelectronics with the invention of the following (2):
- Personal computers
- Mobile devices & Wearable Technology
Information Age (1900s-2000s)
Moreover, digitization of voice, images, sound & data is prevalent in this age with the help of ________ ________ & ________ ________.
technology advancements
artificial intelligence (AI)
Examples in Information Age (4):
- Web Browsers
- Portable Computers
- Wearable Technology
- Smart Phones
- During prehistoric times, the medium of communication was primarily through?
- The Industrial Age started in England and other European countries in the 18th century. This period started the shift from agricultural and handicraft economy to one that is dominated by ________?
- In the Industrial Age, communication channels like ________ were developed.
- The ________ made great contribution in the development of radio, televisions, films, and telephone as media of communication.
- In the Information Age, the ________ become part of the everyday like of an individual
Choices:
- oral language
- machines
- telegraph, radio & telephones
- electronic age
- computer & the internet
- oral language
- machines
- telegraph, radio & telephones
- electronic age
- computer & the internet
Main means of mass communication regarded collectively. Used to transfer information to an audience for mass informing.
Media
The word “media” started being used in the ____ to describe communication methods.
1920s
Media history isn’t just about modern times. It got back to: ____ ________ - The invention of the handpress (early printing technology).
15th Century
Includes scriptoria (places where monks copied manuscripts), oral traditions (stories told by word of mouth), and wall paintings.
Medieval Times
Sometimes, it even looks at very old forms of communication, like ancient writing and cave paintings.
Ancient & Prehistory
Three (3) Types of Media:
- Print Media
- Broadcast Media
- New Media
Media consisting of paper and ink, reproduced in printing process that is traditionally mechanical.
Print Media
Printing was discovered by the ________.
________ & other countries contributed to the present technology in printing.
Chinese
Europeans
Print Media includes: (8)
- Books
- Newspapers
- Magazines
- Comics
- Journals
- Textiles Plates
- Wallpaper
- Packaging Billboards
Media such as radio and television that reach target audiences using airwaves as the transmission medium. Most convenient and practical way of communicating information
Broadcast Media
Broadcasting was discovered by the Italian inventor ________ ________ in ____. He is also known as “The Father of Radio”.
Guglielmo Marconi
1895
Broadcast Media includes: (7)
- Television
- Radio
- Traditional Telephone
- Film
- Motion Picture
- Video Games
- Audio Recording
Is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCOP/IP) to serve billions of users worldwide.
Internet (New Media)
It is a network of networks consists of millions of private, public, academic, business and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies
Internet (New Media)
- ____ ____ is still important for contracts & other business.
- ____ is still an important part of media, especially during power shortage.
- ________ is still a popular form of media for entertainment especially with the availability of cable TV.
- Print Media
- Radio
- Television
All these, print, radio, television and films can now be accessible through the ________.
internet
This provides convenience and speed for people to quickly do business transactions, enjoy entertainment, conduct research and communicate using the internet.
New Media
The co-existence of traditional and new media.
Media Convergence
The co-existence of print media, broadcast media (radio and television), the internet, mobile phones, as well as others, allowing content to flow across various platforms.
Media Convergence
The ability to transform different kinds of media into digital code, which is then accessible by a range of devices
Media Convergence
What is Media?
“Media serves as a source and a channel for relay in information. Therefore, Information is the content that you share during the communication”
Any resource that serves as a means of communicating to the general public.
Media Source
How to Evaluate Information?
RAVAT
R - Reliabiliity of Information
A - Accuracy of Information
V - Value of Information
A - Authority of the Source
T - Timeliness
Information is said to be reliable if it can be verified and evaluated. It also refers to the trustworthiness of the source in evaluating the reliability of information.
Reliability of Information
Source: A blog post written by an anonymous author on a website with advertisements and no clear contact information.
Example: The website is called “TropicalWeatherFan.com” and provides no citation or clear credentials.
Reliability of Information (Low Reliability)
________ refers to the closeness of the report to the actual data. Measurement of accuracy varies, depending on the type of information being evaluated. Forecasts are said to be accurate if the report is similar to the actual data.
Accuracy (Accuracy of Information)
Source: A Wikipedia page about Typhoon Yolanda (Haiyan).
Example: While Wikipedia has general information, it allows anyone to edit, and the page might not always be accurate or current.
Accuracy of Information (Accuracy is questionable)
Information is said to be of value if it aids the user in making or improving decisions.
Value of Information
Source: A Facebook post by a local resident sharing personal experiences during a recent typhoon.
Example: The post describes what the person saw and felt during Typhoon Odette in 2021.
Value of Information (Low Value)
Much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and more. Sources with an established expertise on the subject matter are considered as having sound authority on the subject.
Authority of the Source
Source: An opinion piece in a small, unknown online magazine written by a freelance writer with no background in meteorology.
Example: The writer shares their opinion about the increase in typhoons, but does not have any scientific credentials.
Authority of the Source (Low Authority)
Reliability, accuracy and value of information may vary based on the time it was produced or acquired. While a piece of information may have been found accurate, reliable and valuable during the time it was produced, it may become irrelevant and inaccurate with the passing of time (making it less valuable).
Timeliness
Source: A 2010 news article about Typhoon Ondoy.
Example: The article provides information on the devastation caused by the typhoon, but was written more than 10 years ago.
Timeliness (Poor timeliness)
Sources of Information (3):
- Internet
- Indigenous Media
- Library
It serves as a global platform where people can access, create, share, and interact with vast amounts of content. This has revolutionized how media is consumed, allowing for real-time communication, the democratization of content creation, and access to an unprecedented amount of information.
Internet
Challenges the Internet is facing (3):
- Information Overload
- Misinformation
- Digital Divide
Challenges the Internet is facing
With so much content available, it can be overwhelming for users to find reliable information.
Information Overload
Challenges the Internet is facing
The internet makes it easy to spread false or misleading information.
Misinformation
Challenges the Internet is facing
Not everyone has equal access to the internet, which can lead to inequalities in information access.
Digital Divide
Refers to forms of communication that are created, managed, and distributed by indigenous peoples or local communities.
Indigenous
These media reflect the unique traditions, cultures, knowledge systems, and practices of indigenous groups and are often passed down orally or through traditional forms, such as storytelling, songs, dances, rituals, symbols, and indigenous art.
Indigenous
Indigenous Media Examples:
- T’nalak Weaving
- Farming Techniques
- Rituals
Source of media; collection of books, periodicals, and other resources are organized through a classification systems. Reference materials are kept for use but not for sale.
Library:
- Academic Library
- Public Library
- School Library
- Special Library
These libraries may be either digital or physical in form.
supports curriculum for universities and other educational institutions.
Academic Library
Supported by taxes and government accessible to everyone. Services are free.
e.g., City of Santa Rosa Library
Public Library
Caters to students, teachers, and other educators.
School Library
Serves a specific group of people based on a discipline. Collection specified in an area of interest.
Special Library
Examples of Special Library (5):
- Corporate Libraries
- Law Libraries
- Medical Libraries
- Musical Libraries
- Theological Libraries
