Data Types Flashcards
What is quantitative data?
Numerical data
What levels of measurement are there for quantitative data?
Nominal
Ordinal
Interval
What are examples of quantitative data?
Scores on a memory test
percentage shocking up to 450v in Milgram’s study
How many people in each category etc.
How is quantitative data analysed?
Analysed using descriptive and inferential statistics
What are the strengths of quantitative data?
Can make comparisons
More objective
Can established whether results are significant
What are the weaknesses of quantitative data?
Doesn’t provide detail behind responses
What is qualitative data?
Description
Words
Detail
What are examples of qualitative data?
Responses from open-ended questions
Unstructured observations
Content analysis
How is qualitative data analysed?
Thematic analysis
What are the strengths of qualitative data?
Provides reasons/insights into people’s responses
What are the weaknesses of qualitative data?
Subjective in data analysis
Time consuming
What is grounded theory?
Construction of theories from the analysis of data
Starts with the collection of qualitative data
Data is analysed using thematic analysis and the themes may lead to a new theory
Is inductive rather than deductive (i.e. a theory is developed from data whereas ordinarily, data is collected to support/refute an existing theory)
e.g. Milgram - created his theory after analysing his data
What is primary data?
Collected directly by the researcher
How is primary data collected?
Interviews
Observations
Experiments
What are the strengths of primary data?
Up to data
Higher validity