Component 2 (Commercialisation Of Sport): Soc 28 Flashcards
1
Q
What is commercialisation?
A
The “golden triangle” that involves sport, media and bussiness the three elements that link to mordern sports
2
Q
How has media changed sport?
A
- increased coverage meaning sport has become more commercialised
3
Q
How has commercialisation changed sport?
A
- Commercialisation has developed as sport has become more professional - where people are paid to play
4
Q
Advantages of commercialisation?
A
- Provide many sources of funds for individuals for groups and communities
- Can support a national and internationl level
- Promotes an active lifestyle
- Bring sports to a wider audience, raises awareness
5
Q
Disadvantages of commercialisation?
A
- Product promotion by successful sport people can make people want high-priced products can’t affod
- Beauty parade - most attractive support - other don’t
- seat prices increased
