Chapter 17 - Imperialist Ideals

Question 1

Who supported imperial imagery?

Answer 1

The B govt

Question 2

What was set up in 1926?

Answer 2

The Empire Marketing Board

Question 3

What did the Board promote?

Answer 3

Consumption of items produced in the Empire

Question 4

How did they do this?

Answer 4

Through posters + advertising campaigns
Highways of Empire was a popular poster in London - they sold smaller copies of it

Question 5

When did the board become more active?

Answer 5

1930s when trade decline from GD
Empire became more important

Question 6

What was a significant exhibition in 1924?

Answer 6

The Wembley Exhibition

Question 7

How much did it cost the govt?

Answer 7

2.2 million

Question 8

What was the Exhibition like?

Answer 8

A fun fair advertising every country in the Empire
Gave the experience of Empire in miniature

Question 9

How many visitors did it get?

Answer 9

1924 - 17 million (1st year)
1925 - 9 million (last year)

Question 10

What was another exhibition in 1938?

Answer 10

Empire exhibition in Glasgow
Attracted 12 million
Boosted Scottish economy after GD

Question 11

Who else promoted the empire?

Answer 11

Non- govt + private organisations

Question 12

When was the BBC est?

Answer 12

1923

Question 13

What were their views on imperialism?

Answer 13

They were pro-imperialist
Covered imp events, exhibitions + celebrations

Question 14

How did the monarchy participate?

Answer 14

Christmas broadcasts from 1932
King’s speech

Question 15

What subjects in school were focused on imperialism?

Answer 15

Geography
History
Literature

Question 16

What was created in universities?

Answer 16

Special professorship in Imperial History

Question 17

What did universities also help to do?

Answer 17

Helped train colonial servants
London University’s School of Oriental and African Studies

Question 18

What books celebrated the Empire for children?

Answer 18

G.A Henty

Question 19

What films made the empire look exciting and portrayed a ‘British character’?

Answer 19

Sanders of the River
The Four Feathers

Question 20

Who was a big composer of Empire themes?

Answer 20

Edward Elgar

Question 21

What were some of his songs?

Answer 21

Land of Hope and Glory
Pageant of Empire

Question 22

What did Noel Coward’s 1931 song do?

Answer 22

Called : Mad dogs and Englishmen
Gently self-mocking B ideas about themselves and the Empire

Question 23

What company used the Empire as a marketing tool?

Answer 23

Co-operative Wholesale society
Put images of empire of products like tea

Question 24

What were informal links of advertising?

Answer 24

Relatives that emigrated to Australia
Former missionaries talking about Empire experiences in Church
Relatives that served in army or navy
New air travel

Question 25

What was the change of message conveyed?

Answer 25

Less jingoistic
More presented as a family of nations led by the B: place of peace and cooperation

Question 26

What did Empire day do?

Answer 26

Make countries feel belonging to a monarch
Celebrated across the Empire

Question 27

Did children fully know what it meant?

Answer 27

No they mostly thought it was a party in the street

Question 28

Who stressed the importance for tolerance and understanding of other ethnicities in the Empire?

Answer 28

49th Parallel
West Indies Calling

Question 29

Did the propaganda mean everyone was pro-imperialist?

Answer 29

Not proof of this
Lot of effort to promote empire because most people unaware or interested

Question 30

Who were more natural supporters of the empire?

Answer 30

Middle classes
As family might be employed in colonial service

Question 31

Who was less likely to be interested in the empire?

Answer 31

Working class people
Had more knife and fork problems