Chapter 17 - Imperialist Ideals Flashcards
Who supported imperial imagery?
The B govt
What was set up in 1926?
The Empire Marketing Board
What did the Board promote?
Consumption of items produced in the Empire
How did they do this?
Through posters + advertising campaigns
Highways of Empire was a popular poster in London - they sold smaller copies of it
When did the board become more active?
1930s when trade decline from GD
Empire became more important
What was a significant exhibition in 1924?
The Wembley Exhibition
How much did it cost the govt?
2.2 million
What was the Exhibition like?
A fun fair advertising every country in the Empire
Gave the experience of Empire in miniature
How many visitors did it get?
1924 - 17 million (1st year)
1925 - 9 million (last year)
What was another exhibition in 1938?
Empire exhibition in Glasgow
Attracted 12 million
Boosted Scottish economy after GD
Who else promoted the empire?
Non- govt + private organisations
When was the BBC est?
1923
What were their views on imperialism?
They were pro-imperialist
Covered imp events, exhibitions + celebrations
How did the monarchy participate?
Christmas broadcasts from 1932
King’s speech
What subjects in school were focused on imperialism?
Geography
History
Literature
What was created in universities?
Special professorship in Imperial History
What did universities also help to do?
Helped train colonial servants
London University’s School of Oriental and African Studies
What books celebrated the Empire for children?
G.A Henty
What films made the empire look exciting and portrayed a ‘British character’?
Sanders of the River
The Four Feathers
Who was a big composer of Empire themes?
Edward Elgar
What were some of his songs?
Land of Hope and Glory
Pageant of Empire
What did Noel Coward’s 1931 song do?
Called : Mad dogs and Englishmen
Gently self-mocking B ideas about themselves and the Empire
What company used the Empire as a marketing tool?
Co-operative Wholesale society
Put images of empire of products like tea
What were informal links of advertising?
Relatives that emigrated to Australia
Former missionaries talking about Empire experiences in Church
Relatives that served in army or navy
New air travel
What was the change of message conveyed?
Less jingoistic
More presented as a family of nations led by the B: place of peace and cooperation
What did Empire day do?
Make countries feel belonging to a monarch
Celebrated across the Empire
Did children fully know what it meant?
No they mostly thought it was a party in the street
Who stressed the importance for tolerance and understanding of other ethnicities in the Empire?
49th Parallel
West Indies Calling
Did the propaganda mean everyone was pro-imperialist?
Not proof of this
Lot of effort to promote empire because most people unaware or interested
Who were more natural supporters of the empire?
Middle classes
As family might be employed in colonial service
Who was less likely to be interested in the empire?
Working class people
Had more knife and fork problems
