🌍Case Study - Apple as a TNC Flashcards
Where are Apple’s headquarters?
Cupertino, northern California
When did Apple launch?
1976
When did Apple first start seeing big growth?
2000 with mobile and WiFi devices
Where does Apple stand in global IT company rankings?
2nd, behind Samsung
Where does Apple stand in global mobile phone manufacturing rankings?
3rd
Apple is the number one…
…global brand by value
How much is Apple worth?
$145 billion
How many full time retail employees does Apple have?
98,000
Where does Apple stand in the global TNC rankings?
11th
What is Apples market predominantly aimed at?
Richer, developed countries
What percentage of sales are in the USA?
44%
Where has the most rapid growth been in recent years?
Asia Pacific region
Where are most of Apple’s employees based?
In the developed world, mainly USA
Where are its US offices located?
Cupertino, Newark and Santa Clara, CA and Maiden, North Carolina
Where are Apple’s European headquarters?
Cork, Ireland
How many people are employed in Cork?
4000
What is manufactured in Cork?
iMacs
What services are based in Cork?
Customer support and online call centres
Which company is manufacture of iPhones, iPods and iPads outsourced to?
Foxconn
Where is Foxconn city?
Shenzen, Guangdong Province, China
Which other city does Foxconn have a factory in?
Chengdu, Sichuan Province
How many retail stores does Apple have?
453
Where are the retail stores located?
110 in Europe and Middle East
25 in China
Why are Apple’s products made in China?
Large source of skilled, hard working, low paid workers
A number of companies competed for the Apple contract, forcing down costs
Shenzen was the location of China’s first Special Economic Zone, attracting many foreign companies