what are the media Flashcards
mass media
methods and organisations used to communicate to large audiences
traditional media
mass media communicating uniform messages in a one-way, non-interactive process to large mass homogeneous audiences
traditional media is associated with?
traditional broadcasting
mass-circulation national newspapers
little consumer choice
new media
interactive screen-based digital technology
integrating images, text, sound, technology for distribution & consumption of new digitised media content
what does new media enable and include?
customised, individualised television viewing with a wide range of choices
user-generated media content
social media
online means of communication used for social interaction among large groups of people where they create information and develop social networks
how do stories go viral?
through social media
reaches millions of people in a short time
what do people spend lots of time on?
social media more than any other internet-related activity