Media Control and Media content

Question 1

manipulative/instrumentalist approach - approach

Answer 1

marxist
miliband

Question 2

why do media moguls control media content & manipulate media audiences?

Answer 2

to protect profits and spread dominant ideology

Question 3

what type of reports do media editors/journalists have to produce?

Answer 3

biased reports that attack ideas/groups that threaten the dominant class as they depend on owners for their jobs

Question 4

rupert murdoch

Answer 4

argued for a war in iraq
all 175 of his newspapers supported this decision

Question 5

how do they assume media audiences are?

Answer 5

passive

Question 6

criticism - pluralist

Answer 6

media owners provide what audiences want to make profits

Question 7

criticism - media ownership/content

Answer 7

regulated by the state and laws
ofcam
rupert murdoch’s bid to take full control over Sky was blocked, regulators claimed it would give him to much control over UK news media and it wasnt in the public’s interest

Question 8

neophilliacs

Answer 8

rise of new media and citizen journalism undermines influence of traditional media owners

Question 9

dominant ideology/hegemonic approach - approach

Answer 9

neo-marxist
GMG

Question 10

dominant ideology/hegemonic approach - what do mass media spread?

Answer 10

a dominant ideology to justify power of the ruling class
persuades people to accept it to become a consensus

Question 11

dominant ideology/hegemonic approach - what are most journalists & media managers?

Answer 11

white, middle-class, males
support the ideology by choice through news values
some items deliberately excluded (agenda-setting and gatekeeping)

Question 12

global banking crisis 2008

Answer 12

presented solutions offered by the main political parties/bankers that supported the system
covers damages caused by rioters rather than why they’re rioting

Question 13

what audiences exposed to?

Answer 13

little choice of media content

Question 14

criticism - media owners

Answer 14

undermines power/influence of media owners as journalists must gain approval from editors

Question 15

criticism - pluralist

Answer 15

digital media has more control of media content

Question 16

pluralist approach- where is power found?

Answer 16

spread among a wide variety of groups
reflects range of social interests

Question 17

pluralist approach - what influences media content?

Question 18

pluralist approach - what are media owners prevented from doing?

Question 19

pluralist approach - why do journalists produce stories with wide selection of views?

Question 20

pluralist approach - what enables representation of different views?

Question 21

pluralist approach - how they view audiences?

Question 22

criticism - journalists independence

Question 23

criticism - who is given greater weight?