Ownership of Media

Question 1

main interest of media owners

Answer 1

making profits

Question 2

Rupert Murdoch

Answer 2

owns 32% of newspaper sales in the UK

Question 3

lords of the global village

Answer 3

global media companies that dominate the worlds mass media

Question 4

concentration of ownership

Answer 4

few large companies own most of the media

Question 5

vertical integration

Answer 5

the merger of companies at different stages of production in the same industry

Question 6

horizontal integration

Answer 6

merger of companies at same stage of production in different industries

Question 7

global ownership

Answer 7

international media ownership

Question 8

conglomeration & diversification

Answer 8

companies that have a wide variety of products besides the media e,g. Virgin

Question 9

global conglomeration

Answer 9

different media products in many countries

Question 10

Synergy

Answer 10

media companies produce a product in a variety of forms
book, film, CD, DVD, game, merchandise
enables more sales than through one company/product
Harry Potter & Star Wars

Question 11

technical convergence

Answer 11

several technological systems combined into a single device to perform similar tasks in a more advanced manner
telephone