Two theories of processing Flashcards
Early selection theory
Holds that we select what we want to attend to very early on and ignore all other info. Based on physical stimulus, not meaning. Dichotic listening task supports this. We can’t hear things from unattended ear, except change of sex.
Counter to early selection
Cocktail phenomenon. Hearing your conversation well in a busy pub and ignoring all other, but you do hear your name. This is not physically different, just has meaning for you so it counters the fact that you don’t process anything
Late selection theory
Full high-level meaningful processing of all input. Selection is later on where everything is analyzed.
Attenuation theory
Combination of early and late. Non-attended info can reach higher levels if it’s attenuated. Has to be salient
Flexible selection theory
Attention can influence selection at multiple levels. It’s not all or none, but depends on stimulus/task.
When early selection
With difficult tasks, capacity is filled so don’t process late
When you know what to attend to, something salient like red shirt
Late selection
With easy tasks
When you don’t know what to attend to
Auditive attention
Effects of attention can be seen 20-50 ms after stimulus onset. Info arrives at A1. Not seen in subcortical structures.
Visual attention
Effects 100 ms after stimulus onset. At V1, also seen in the LGN (subcorticle)