Topic Six, Part 7 - Price Elasticity Flashcards
What is elasticity?
The responsiveness of demand to a change in price or income
What is elastic demand?
An increase in price will greatly change demand
What is inelastic demand?
An increase in price will barely change demand
What is the formula for price elasticity for demand?
Change in quantity demanded / Change in price
What does a PED of more than 1 mean?
Change in demand is more than change in price
What does a PED of less than 1 mean?
Change in demand is less than change in price
What does a PED 1 mean?
Change in demand is parallel to a change in price
How does brand strength influence price elasticity demand?
Products with strong brand loyalty tend to be inelastic
How does necessity influence price elasticity demand?
The higher the necessity, the more demand is inelastic
How does habit influence price elasticity demand?
Products demanded as matter of habit tend to be inelastic
How does availability of substitutes influence price elasticity demand?
Products with lots of alternatives tend to be price elastic
How does time influence price elasticity demand?
Price changes have less impact in the short term