Topic Six, Part 1 - Anticipating Customer Needs Flashcards
1
Q
What is DAGMAR?
A
A promotional model
2
Q
What does DAGMAR stand for?
A
Defining, Advertising, Goals, Measuring, Advertising and Results
3
Q
How is DAGMAR used by a business?
A
Helps Businesses create aims for what to achieve in terms of customer awareness, product and branding
4
Q
What is AIDA?
A
A promotional model to judge an adverts likelihood of success
5
Q
What does AIDA stand for and what is the process?
A
Attention – Advert must get their attention
Interest – Advert captures interest providing information
Desire – The consumer wants to buy the product
Action – The consumer buys the product
6
Q
What is the process of awareness trial purchase?
A
- Potential customers find out about new product
- Customer researches product
- Customer buys and values product
- Customers will either recommend to others or not - either improving or worsening business reputation
