Topic Six, Part 3 - Importance of Place Flashcards
1
Q
What is the importance of ‘Place’?
A
How products and services can be distributed in the most efficient way
2
Q
What are wholesalers?
A
Buy from manufacturers and break the bulk into smaller units to sell to smaller shops
3
Q
What are retailers?
A
Responsible selling the product to the consumer.
4
Q
What are agents?
A
Paid commission to sell products
5
Q
What have been some major changes in distribution?
A
- Faster delivery requires more stock
- Supermarkets sell larger product range
6
Q
What is the Online Implementation of Place?
A
Most businesses now have online services, especially fast-food restaurants.
