Part Six, Part 12 - Elements of Branding Flashcards
1
Q
What does branding consist of?
A
Branding consists of a trademarked brand name, logo and slogan
2
Q
What are the benefits of branding?
A
Gain market leadership and raise customer awareness
3
Q
What is brand personality?
A
A brand image that can be related to human characteristics
4
Q
How are USP used for branding?
A
gain market share over their competitors and stand out from the crowd
5
Q
What are the constraints of branding?
A
Marketing plans have a budget to ensure the business does not overspend
