Topic Six, Part 11 - Brand Loyalty

Question 1

How do principles of marketing generate customer satisfaction?

Answer 1

• Identifying needs
• Promote products and brand
• Distribute the brand effectively

Question 2

What is anticipating demand?

Answer 2

Anticipate changes in customer behaviour

Question 3

What is recognising demand?

Answer 3

keep up to date with what competitors are selling

Question 4

What is simulating demand?

Answer 4

finding ways to promoting the brand:
Advertising
Sales promotion

Question 5

What is satisfying demand?

Answer 5

Ensure stock is sufficient enough to meet demand

Question 6

What must business do to create successful aims and objectives?

Answer 6

• Understand customers needs
• Develop new products
• Reduce costs

Question 7

What are the 4 P’s of marketing?

Answer 7

Product
Place
price
Promotion

Question 8

What is product?

Answer 8

The product you sell can be a physical item or service intangible

Question 9

What is place?

Answer 9

the distribution channels; where the product will sell

Question 10

What is price?

Answer 10

The price of the product

Question 11

What is promotion?

Answer 11

Raising awareness among potential customers about the product