Topic Six, Part 4 - Influences on Marketing Activity

Question 1

What are the internal influences of marketing activity?

Answer 1

• Marketing campaign cost
• Staff expertise
• culture of business

Question 2

How does the economic environment influence marketing activity?

Answer 2

taxes increase costs, decreases business and customers budget

Question 3

How does the Competitive Environment influence marketing activity?

Answer 3

Competitors increase marketing activity meaning businesses need to uniquely advertise