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OCR Business > Topic Six, Part 13 - Mass and Niche Marketing > Flashcards

Topic Six, Part 13 - Mass and Niche Marketing Flashcards

1
Q

What is a mass market?

A

general population

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2
Q

What is a niche market?

A

specialist

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3
Q

What are two ways a market can be segmented?

A

Demographic or product segmentation

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OCR Business (72 decks)

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