Social - 7 Flashcards
Define conformity
A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or a group of people
Describe sherif study in 1936 on conformity
Participants placed on dark toon
Small stationary light in distance
Half participants made first judgement alone - then as a group
Half made first judgements as a group and then alone
Scores became more consistent with the groups
Described aschs line study in 1956
Participants completed task with 6-9 other people
Other people were confederate
First trial correct
Later trials incorrect answer given
Participant was second to last person to give answer
75% conformed at least once
5% conformed on all 12 trials
What is informational influence
Influence based on accepting information from others as reflecting reality
What is normative influence
Influence due to people wanting to meet positive expectations of others
What else can infflunce us apart from ii and ni
Social norms - rules on how to behave
Describe cialdinis car park study in 1990
Car park either - covered in litter or not covered in litter
When participants found leaflet on screen did they drop it on floor
More dropped on floor when car park was covered in litter
What are descriptive norms
How the majority of other people act
What are injunctive norms
How others expect you to act
What happened in Stanford prison experiment
The prisoners and guards conformed to social norms - injunctive and descriptive norms
Went through deindividuation because of being part as a group and only being referred to as prisoner numbers
What were some of the problems with the Stanford prison study
Ethics - prisoner 8612 a wanted to leave - persuaded to stay
Zimbardo dual role
Harm to participants
How do we know minorities can influence behaviour
Social change
Women’s rights
Smoking
What is the key to minority influence
Minority must be consistent - if consistent it demonstrates commitment
Describe moscoviccii minority nfluence study in 1969
Groups of 6
3 conditions - control - stated colour
Inconsistent minority - 2 confederates said green on some trials
Consistent minority - 2 confederates said green on all trials
More answers give as green in consistent minority condition
What is obedience
Complying to orders from someone of higher social status
