Soc 28: Commercilisation In Sport

Question 1

Commercialisation

Answer 1

making something available on the market; using something to make a profit.

Question 2

Media

Answer 2

the main means of mass communication (television, radio, newspapers and internet).

Question 3

Deviance

Answer 3

behaviour that falls outside the norms or what is thought to be acceptable; goes against the moral values or laws of the sport.

Question 4

Negative Deviance

Answer 4

deviance that has a detrimental effect.

Question 5

Positive Deviance

Answer 5

deviance where there is no intention to cause harm or break the rules.

Question 6

Sportsmanship

Answer 6

qualities of fairness, following the rules, being gracious in defeat or victory.

Question 7

Gamesmanship

Answer 7

Bending the rules/laws of a sport without actually breaking them.

Question 8

How has commercialisation changed sport?

Answer 8

• Commercialisation has developed as sport has become more
  professional - where people are paid to play.
• As professionalism grew so did advertising and sponsorship because
  larger audiences were able to watch sporting events.
• When TV coverage began it meant that advertising and sponsors
  could reach millions of people at a time for some sports. The World
  Cup and Olympic are global events.

Question 9

How has the media changed sport?

Answer 9

• Increased media coverage has meant that sport has become more
  and more commercialised.
• As the media are there companies will try to exploit this opportunity to promote and sell their products.
• Sports associations such as the FA see the media as a great way to
  publicise their sport, gain sponsorship and sell products.