Soc 28-Commercialisation In Sport

Question 1

What are the ‘golden triangle’

Answer 1

Sport,Sponsorship,Media

Question 2

How do sport and media interlink in the golden triangle

Answer 2

Sports profit from increased exposure financially
Media pays for rights to sporting events
Media coverage can also inspire people to play sport

Question 3

How do media and sponsership interlink in the golden triangle

Answer 3

Media provides sponsorship with a wider audience to promote their product

Question 4

What are some advantages of commercialisation

Answer 4

Provides many sources of funds for individuals,groups and competition
Can support athletes to take part
Can support sport at national and international level
Promotion of elite sport can support grass roots levels
Encourages more to get involved and have a healthy lifestyle

Question 5

What are some disadvantages of commercialisation

Answer 5

Product promotion by sucessful sportspeople can make people want products they can’t afford
Sponsors may demand things are done a certain way/where events are put on,this may exclude some people.
Audience may find enjoyment of sport interrupted or spoiled
Seat prices may be too expensive

Question 6

What is gamesmanship

Answer 6

Bending the rules/laws of a sport without actually breaking them

Question 7

What is sportsmanship

Answer 7

Qualities of fairness,following the rules and being gracious in victory and defeat

Question 8

What is deviance

Answer 8

Behaviour that falls outside the norms or what is thought to be acceptable

Question 9

What is positive deviance

Answer 9

Deviance where there is no intention to cause harm or break the rules

Question 10

What is negative deviance

Answer 10

Deviance that has a detrimental effect and is intended to break the rules