PAPER 3 - Commercialisation and Media

Question 1

Define Sponsorship

Answer 1

Using sport to make a profit

Question 2

Define Commercialisation

Answer 2

Use of sport to make a profit

Question 3

Define Golden Triangle

Answer 3

• How Elite Sport, Sponsorship and Media all influence each other

Question 4

6 Factors Increasing Commercialisation

Answer 4

• growing public interest
• spectatorship
• more media interest
• professionalism
• advertisement
• sponsorship

Question 5

How does Advertisement affect Commercialisation?

Answer 5

• More sports = More goods sold = promoted sport = participation

Question 6

How does professionalism affect Commercialisation?

Answer 6

-Pros attract sponsorship from commercial organisations

Question 7

How does media interest affect commercialisation?

Answer 7

• televised events = companies sponsor events + participants

Question 8

How does growing public interest + spectatorship affect commercialisation?

Answer 8

• greater spectatorship = more money attracted to sport

Question 9

3 ways media coverage changed nature of sport? w/examples

Answer 9

• Income - Higher Wages
• Status - LeBron James
• Spectators - increased TV audiences

Question 10

3 changes in media coverage in 1980s

Answer 10

• more social media promo
• more minority sports
• more globalisation

Question 11

2 +ves of commercialisation on society

Answer 11

• increase in economy
• better entertainment quality keeps society happy

Question 12

2 -ves of commercialisation on society

Answer 12

• loss of tradition changes sport
• more spectators than participants

Question 13

2 +ves of commercialisation on individual sport

Answer 13

• more exposure/coverage
• facilitated globalisation grows sport

Question 14

2 -ves of commercialisation on individual sport

Answer 14

• loss of control - media can dictate things
• loss of tradition changes rules

Question 15

2 +ves of commercialisation on performer

Answer 15

• professionalism makes full time jobs
• higher wages

Question 16

2 -ves of commercialisation on performer

Answer 16

• Win at all cost ethos causes deviance
• Pressure to do well

Question 17

2 +ves of commercialisation on spectators

Answer 17

• access to sport 24/7
• better media coverage

Question 18

How does sponsorship affect commercialisation?

Answer 18

• Increased publicity + sales for sponsors
• More clothing + equipment for players

Question 19

2 -ves of commercialisation on spectators

Answer 19

• Cost to watch sport is high
• May not want team associated w/particular brand

Question 19

2 -ves of commercialisation on spectators

Answer 19

• Cost to watch sport is high
• May not want team associated w/particular brand

Question 20

6 types of media

Answer 20

• Television
• Printed Press
• Radio
• Internet
• Social Media
• Cinema

Question 21

2 reasons for changes in media since 1980

Answer 21

• More global media coverage
• Wider variety of sports coverage

Minorities + Disabled stilll underrepresented

Question 22

+ve effects of media on performer

Answer 22

• Raises performer profile
• Develops performers career

Question 23

-ve effects of media on performer

Answer 23

• highlights + promotes news = pressure on performer

Question 24

+ve effects of media on individual sports

Answer 24

• raises profile of sport
• attracts funds from int. teams

Question 25

-ves of media on individual sports

Answer 25

• highlights -ve aspects of sport like hooliganism

Question 26

+ves of media on spectators

Answer 26

• Play-back tech provides info
• Commercial investment = wider range of comp. + spectators

Question 27

+ves of media on spectators

Answer 27

• More people watching
• Range of media types 24/7 all over the world

Question 28

+ves of media on spectators

Answer 28

• More watching
• Influenced rules widen audience

Question 29

-ves of media on spectators

Answer 29

• can provide -ve coverage
• prohibitive subscription costs

Question 30

Commodity

Answer 30

Article that can be traded - Sport