PAPER 3 - Commercialisation and Media Flashcards
Define Sponsorship
Using sport to make a profit
Define Commercialisation
Use of sport to make a profit
Define Golden Triangle
- How Elite Sport, Sponsorship and Media all influence each other
6 Factors Increasing Commercialisation
- growing public interest
- spectatorship
- more media interest
- professionalism
- advertisement
- sponsorship
How does Advertisement affect Commercialisation?
- More sports = More goods sold = promoted sport = participation
How does professionalism affect Commercialisation?
-Pros attract sponsorship from commercial organisations
How does media interest affect commercialisation?
- televised events = companies sponsor events + participants
How does growing public interest + spectatorship affect commercialisation?
- greater spectatorship = more money attracted to sport
3 ways media coverage changed nature of sport? w/examples
- Income - Higher Wages
- Status - LeBron James
- Spectators - increased TV audiences
3 changes in media coverage in 1980s
- more social media promo
- more minority sports
- more globalisation
2 +ves of commercialisation on society
- increase in economy
- better entertainment quality keeps society happy
2 -ves of commercialisation on society
- loss of tradition changes sport
- more spectators than participants
2 +ves of commercialisation on individual sport
- more exposure/coverage
- facilitated globalisation grows sport
2 -ves of commercialisation on individual sport
- loss of control - media can dictate things
- loss of tradition changes rules
2 +ves of commercialisation on performer
- professionalism makes full time jobs
- higher wages
2 -ves of commercialisation on performer
- Win at all cost ethos causes deviance
- Pressure to do well
2 +ves of commercialisation on spectators
- access to sport 24/7
- better media coverage
How does sponsorship affect commercialisation?
- Increased publicity + sales for sponsors
- More clothing + equipment for players
2 -ves of commercialisation on spectators
- Cost to watch sport is high
- May not want team associated w/particular brand
2 -ves of commercialisation on spectators
- Cost to watch sport is high
- May not want team associated w/particular brand
6 types of media
- Television
- Printed Press
- Radio
- Internet
- Social Media
- Cinema
2 reasons for changes in media since 1980
- More global media coverage
- Wider variety of sports coverage
Minorities + Disabled stilll underrepresented
+ve effects of media on performer
- Raises performer profile
- Develops performers career
-ve effects of media on performer
- highlights + promotes news = pressure on performer
+ve effects of media on individual sports
- raises profile of sport
- attracts funds from int. teams
-ves of media on individual sports
- highlights -ve aspects of sport like hooliganism
+ves of media on spectators
- Play-back tech provides info
- Commercial investment = wider range of comp. + spectators
+ves of media on spectators
- More people watching
- Range of media types 24/7 all over the world
+ves of media on spectators
- More watching
- Influenced rules widen audience
-ves of media on spectators
- can provide -ve coverage
- prohibitive subscription costs
Commodity
Article that can be traded - Sport
