MKT 571 (NEW) Course,MKT 571 (NEW) Tutors,MKT 571 (NEW) Assignments Flashcards
MKT 571 Week 6 Quiz NEW – 100% Correct
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1. ) Which of the following refers to the ability to meet humanity’s needs without harming future generations?
Sustainability
Greenwashing
Ecological footprinting
Scalability
2.) ______ is an obligation to act in a way expected of a reasonable person.
Reliance
Liability
Litigation
Duty
3.) Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating
dual adaptation
straight extension
forward adaptation
product standardization
4.) Cadbury’s “Sports for Schools” promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury’s problem?
Consumers did not value the cause Cadbury was promoting.
Customers felt that the cause was not in sync with the company’s brand image.
Consumers resented being sold an inferior product on the back of a cause-marketing program.
Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.
5.) A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n)
opportunity cost problem
market pricing problem
tactical pricing problem
price escalation problem
6.) Marketing effectiveness rating instruments and marketing audits are approaches to
annual-plan control
profitability control
efficiency control
strategic control
7.) A ________ is a comprehensive, systematic, independent, and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance.
marketing plan
market-based scorecard analysis
marketing audit
marketing metric
8.) Which of the following is true regarding a marketing audit?
It focuses on analysis of those marketing activities that have failed to produce adequate results.
It focuses on a firm’s macromarketing environment.
It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
It relies on feedback from company managers for data and opinions.
9.) To protect a creative work from being published in any other manner, a company or author would ____________ the material.
copyright
patent
trademark
freelance
10.) Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?
Independent
Periodic
Comprehensive
Systematic
11.) The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and
marketing mix
marketing control
marketing function
marketing development
12.) Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?
Effective reach
Market share
Customer acquisition
Stock cover in days
13.) The purpose of profitability control is to
evaluate and improve the spending efficiency and impact of marketing expenditures
examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
understand the efficiency of the sales force, advertising, sales promotion, and distribution
examine where the company is making and losing money
14.) A marketing audit is typically best conducted by a(n)
internal department
outside consultant
internal marketing executive
a. self-audit
15. ) ________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.
Marketing implementation
Market watch
Marketing control
Test marketing
16.) Which of the following is likely to be an important trend in marketing in the future?
Marketing science
Manual marketing
Mass marketing
Marketing intuition
17.) A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or
uncovers illegal action
imagines illegal policy may occur
cooperates to further illegal action
unknowingly works with a corrupt agency
18.) Which of the following is an example of a communication metric used for measuring the performance of marketing plans?
Trial rate
Sales growth
Response rate
New customer gains
19.) Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to
operate flatter organizations
practice a higher level of corporate social responsibility
operate leaner manufacturing facilities
manage shorter supply chains
20.) The purpose of strategic control is to
examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
understand the efficiency of the sales force, advertising, sales promotion, and distribution
evaluate and improve the spending efficiency and impact of marketing expenditures
examine where the company is making and losing money
21.) Straight extension of the product means
introducing the product to the foreign market without any changes to the product
introducing a customized product to the foreign market with existing marketing strategy
introducing the product to the foreign market with major changes to the product
introducing a customized product to the foreign market with a new marketing strategy
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MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III – NEW
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MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III – NEW
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Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date including both markets, reflect on additional learning from your previous papers, review and correct issues identified in your previous two papers and refine to create a Marketing Plan for your new product.
Your plan should be no more than 3,500 words. Be sure to include the following for both of your markets:
- Executive summary
- Situational analysis
- Market growth potential and competitive analysis
- Segmentation, target market, and positioning
- Pricing and distribution strategies
- Marketing communication plan
- Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
- Intended marketing objectives for Y1, Y2, and Y3
- Implementation milestones
- Evaluation and control metrics and methodology to measure performance
- Contingency planning
Provide specific information based on research in your paper. Avoid generalities. Avoid instructions on how to perform the analysis.
Focus on actually performing the critical analysis for each of your two countries.
Format your plan consistent with APA guidelines.
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MKT 571 Week 6 DQ 3 NEW
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Ethical/Legal Issues
We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute, which is a non-profit journalism training group. Instructional outsourcing is popping up on campuses throughout the country, and most are serviced by for-profit companies such as Academic Partnerships, StraighterLine, and Smarthinking. These partnerships translate into bigger profit margins for both the university and the instructional partner. Discuss the pros and cons of outsourcing instructors for courses or even entire degrees from the point of view of both the school and the students. Should technology be used in this way to deliver this type of product? Are there any ethical or potential legal issues?
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MKT 571 Week 6 DQ 2 NEW
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Would you buy that?
Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making money, and so are the game developers. There’s a new business model—called “freemium”—driving the economics of these games. Under this model, users play for free but can purchase virtual goods with real money. Worldwide sales of virtual goods were $2.2 billion in 2009 and are predicted to reach $6 billion by 2013. Most virtual goods are inexpensive—costing about $1—such as the tractor you can buy in FarmVille or a weapon in World of Warcraft. That doesn’t seem like much, but when you consider that game-maker Zynga’s FrontierVille had 5 million players within one month of launch, we’re talking real money! Are there ethical issues with the sale of virtual goods? What are some of these potential issues?
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MKT 571 Week 6 DQ 1 NEW
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Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
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MKT 571 Week 5 Quiz NEW – 100% Correct
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1. ) What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?
Press relations
Product publicity
Corporate communications
Counseling
2.) Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel’s actions are an example of
customer lifetime value
customer value analysis
a customer touch point
customer perceived value
3.) Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of
a bypass attack
a frontal attack
an encirclement attack
guerilla warfare
4.) An insider trading crisis for an organization is what type of public relations crisis?
Intentional event
Unintentional event
Act of nature
Act of upheaval
5.) Which of the following circumstances are best suited for the use of personal selling?
When there is minimal risk involved in buying or using the products
When the market has fewer and larger sellers
When prospective customers are spread across a wide geographic area
When the products used are simple and easy-to-use
6.) ________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.
Database marketing
Relationship marketing
Internet marketing
Permission marketing
7.) When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don’t drink coffee, Starbucks was employing a ________ strategy.
new-market segment
geographical-expansion
market-penetration
niche identification
8.) ________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.
Copy testing
Media selection
Media scheduling
Content analysis
9.) Total customer satisfaction is measured based on the relationship of
expected value and total customer benefit
past experience and present experience
perceived performance and expectation
advertised outcomes and real outcomes
10.) In order to help anticipate public relations crises it’s important to think about the possible events that could occur and the appropriate management response. This is often referred to as
preventative planning
imagining the risk
dreaming about the future
imagining the worst
11.) Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?
E = reach * frequency * impact
E = frequency / reach
E = (reach * frequency) / impact
E = reach * frequency
12.) TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is “speed”. Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.
value-delivery system
value proposition
total customer cost
customer-perceived value
13.) ________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.
Contraction defense
Flank defense
Preemptive defense
Position defense
14.) Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events?
To create perceptions of key brand image associations
To express commitment to the community or on social issues
To enhance corporate image
To entertain key clients or reward key employees
15.) Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
Public relations communications can be prepared to appeal to the addressed individual.
Given their live, real-time quality, public relations tools are more actively engaging for consumers.
They incorporate some concession, inducement, or contribution that gives value to the consumer.
Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
16.) Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as
quality programs
benefit programs
frequency programs
satisfaction programs
17.) When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest
customer-perceived cost
customer-perceived value
customer equity
customer lifetime value
18.) Which of the following benefits is offered by sales promotion tools?
They can reach prospects who prefer to avoid mass media and targeted promotions.
They are typically an indirect form of soft-sell and hence, better received by customers.
They allow buyers personal choices and encourage them to respond directly.
They incorporate some concession, inducement, or contribution that gives value to the consumer.
19.) When dealing with a public relations crisis, a _____ can be a useful online tool to communicate with internal stakeholders.
crisis site
public site
dark site
white site
20.) Under which of the following conditions is the frequency the most important factor in media selection?
When there is high consumer resistance to the product
When going into undefined target markets
When launching infrequently purchased brands
When introducing flanker brands
21.) Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?
Extent of media coverage
Impact on sponsor’s bottom line
Consumers’ brand knowledge
Brand exposure reported by consumers
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MKT 571 Week 5 Learning Team Deliverable State Branding NEW
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MKT 571 Week 5 Learning Team Deliverable State Branding NEW
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Branding is not just for products and services–states are getting in on the action, too. One of the most recent examples of state branding comes from Michigan with its “Pure Michigan” campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include “Virginia is for Lovers,” “Florida–the Sunshine State,” and “What Happens in Vegas Stays in Vegas.”
Come up with a new brand identity proposal for one of your states. Present your idea and explain the meaning you are trying to convey.
Justify your brand identity.
Team discussion question responses should be a minimum of 500 words in one submitted paper.
I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.
All team members need to submit the peer evaluation form found under the student materials for your team paper learning team evaluation.
A peer evaluation is due on the same date as each team assignment.
Submit the peer evaluation hrough your private messages
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MKT 571 Week 5 Individual Client Pitch Presentation NEW
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MKT 571 Week 5 Individual Client Pitch Presentation NEW
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Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
- Identify how your IMC plan is new and improved including the benefits you focus on and the target market.
- Discuss the changes to your positioning strategy.
- Discuss any considerations you will need to employ to build and maintain the brand and customer loyalty.
- Create a print ad and a video broadcast for the product based on your new strategy (YouTube TM, video, or PowerPoint storyboard is acceptable). This must be integrated into the PowerPoint.
- Include speakers’ notes to clarify the information in your presentation and provide supplemental explanation.
Be sure to read the rubric for guidance on how the paper will be graded.
Click the Assignment Files tab to submit your assignment. You are submitting only one PowerPoint presentation
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MKT 571 Week 5 DQ 4 NEW
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Marketing Communications
Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of course! The site features a recipe contest, and entrants even get training on how to photograph their entries to make them look as yummy as possible. Visit this Web site and find two other branded Web series. Critique the sites and describe how viewers interact with the Web sites.
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MKT 571 Week 5 DQ 3 NEW
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Marketing Communications
Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?
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MKT 571 Week 5 DQ 2 NEW
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Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
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MKT 571 Week 5 DQ 1 NEW
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Complete the Online Marketing Simulation in MyMarketingLab®.
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MKT 571 Week 4 Quiz NEW – 100% Correct
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MKT 571 Week 4 Quiz NEW – 100% Correct
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1. ) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
Strategic marketing system
Vertical marketing system
Horizontal marketing system
Conventional marketing system
2.) What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
Market-penetration pricing
Sensitive pricing
Target pricing
Market skimming
3.) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
Side pull strategy
Push strategy
Pull strategy
Downward strategy
4.) What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
Barter
Offset
Free trade
Compensation deal
5.) What takes place when dealers purchase some or all of a product line?
Part-line forcing
Half-line forcing
Forcing by brand
Full-line forcing
6.) Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
Pull strategy
Downward strategy
Upward strategy
Push strategy
7.) What type of distribution places the goods or services in as many outlets as possible?
Selective distribution
Exclusive distribution
Marketing distribution
Intensive distribution
8) When the number of intermediaries are severely limited, this means an
strategic distribution
marketing distribution
inclusive distribution
exclusive distribution
9.) When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
break-even current profit
negative current profit
maximum current profit
lowest current profit
10.) What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
Rectangular marketing system
Conventional marketing system
Horizontal marketing system
Vertical marketing system
11.) What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
Sale
Offset
Auction
Barter
12.) What mode of entry is it when local and foreign investors share ownership and control?
Direct investment
Sole proprietor
Foreign investment
Joint venture
13.) When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
buyback arrangement
free trade agreements
price adaptation
trade agreements
14.) What is a simple way to engage in international marketing?
Cultural attainment
Licensing
Travel abroad
Communications
15.) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
Triangular marketing system
Horizontal marketing system
Rectangular marketing system
Vertical marketing system
16.) Which companies have launched a website without any previous existence as a firm?
Brick-and-click
Employee-centered companies
Customer-centered companies
Pure-click companies
17.) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
Tying agreements
Marketing agreements
Promising agreements
Loosening agreements
18.) Companies are pursuing which objective when they start with prices high and slowly drop them over time?
Market tactics
Market pricing
Focusing on market share
Market skimming
19.) Which type of distribution relies on some intermediaries willing to carry a particular product?
Planned distribution
Marketing distribution
Strategic distribution
Selective distribution
20.) What type of system does a firm employ to decide about the most critical decisions management faces?
Pulling system
Marketing channel system
Pushing system
Advertising strategic system
21.) What is an ultimate form of foreign involvement?
Direct ownership
Direct investment
Foreign trade
Foreign investment
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MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II – NEW
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MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II – NEW
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Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets:
- Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
- How you will manage each stage of the PLC including tactical plans for the Four Ps at each stage.
- Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
- Create a new positioning statement for your product, and provide justification for your new positioning strategy.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your plan consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 571 Week 4 DQ 5 NEW
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Willing to Pay
What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?
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MKT 571 Week 4 DQ 4 NEW
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Starting a Franchise
You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
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MKT 571 Week 4 DQ 3 NEW
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Southwest Airlines Pricing Strategies
Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?
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